Apparel and accessories
May 31, 2019
Balmain's fall/winter 2019 campaign features Cara Delevingne. Image credit: Balmain
By Sarah Jones
French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.
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","iv":"f065de8db1e1255ef04f358f35e81c80","s":"c0b0ef0da8d7c3de"}
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