Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"7d1406053c2f2bc3bad2806dd97d9933","s":"f22462cf23e0fc2b"}
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