Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"b84e4ffb697d2d3ba8e6859d291534a7","s":"68a3a84530722bd8"}
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