Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"096cc26bf5a83ccaf8addd1883afebb1","s":"d50d6db86956d2ca"}
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