Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"87502e8a5bf2c5069a7797940a405034","s":"3a981a5a3c53bfc2"}
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