Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"dc768fb8597eb5c67b0bd1fd72f7e41e","s":"d24d1caca9d97337"}
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