Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"c7be8b4aec06139f74bc86ad585a2c1b","s":"1b89690e9650c763"}
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