Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"fd87897426b483d9290403cb5d8e40c5","s":"7864446a488f0ba3"}
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