Marketing
June 25, 2019
A global recession could be on the horizon. Image credit: Ralph Lauren
By Sarah Ramirez
With concerns about a recession continuing to build, marketers should look to invest in customer engagement tools to future-proof brands’ sales and revenues in case of an economic downturn.
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","iv":"e0fab87b906fc002b81393d5d25dffb2","s":"0551f3df589254ec"}
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