Marketing
June 25, 2019
A global recession could be on the horizon. Image credit: Ralph Lauren
By Sarah Ramirez
With concerns about a recession continuing to build, marketers should look to invest in customer engagement tools to future-proof brands’ sales and revenues in case of an economic downturn.
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QSIqDtx0sput48pLp1HBvndLa6YgoWm2snn7HtwpVoRnDl\/FM5sl1RzZmPaqQBCzrZwRyjla2FpINMBSHqECmbh7feByWlYWPVaIDtZc4dXaSLVpv9ly6u8oL0k6YbMkpBPqxm5evnQ6uayrtEazKzEBerpyVVHZKZ8gK67UNcV4fZEGiveUrZuzV26YmhmHr2TSmstCOVQDQnIvj9QjmafUQcrRHq8Sp9eZswRxi2WnkUp1kCLhzmrwwiW1hsUwo9O+mjlhc6sR8JVLk9NL0Mr9B3rpf8qIDCgB1dN+gQBZoI5yf6fpeNZJrDCQXFb0oeHs9H8FIssV8fqq0U4IDgodSJ\/p9RwXBw2pLOmvDfdYrjPXtg6EmIdJ7hzDqN+QSH5CEwudhnRAeyC+N80jd9pPvkqvh\/er5R5J0SfC624tPBl+hg5kvgnoiDoqQzOxbrzHQ4d\/F3JvIqRqasLRzXyToXC29i9j6q2VqmmUGy+qV03xAt2cYRsmA6Ker+voKiA8kQsS+i+jswkf0ffkwwNdvFWN2LF096e\/iEyrBtoi9LaWBCvarQVYaCJCe4myfFjdoM8wQQrfhTWAzbDd5cMdB\/Kk6TMfWtNX8KAaTK4cI7Pc+PAzjFxscGlmfgossfhwL+JdfHXL29Kk24fuEhEu4ZaEGdY0uJxNBMitA9+t4rfIdSP5oO73G5gn\/uHf5rBNB+ZYzaUnwAgXS3HaT5WntK5ZgZEjojylci86Bm8cWFxXhfCGfZDgxMTUEF3K76aHT1NcW4skbmZ5iHgEhCvrHPSTaTx0\/c8u\/pZ6v7HrUxxqPVLcoR7QEPlDiildrg+bzFoGjj57ff\/2C+gctwmdxHnUpihMDDBRTWrXNOST3nz3wQaGVYTWuOHP3r0k\/0F+ZBM3HBRRVJUJds2IC5x+Rm3clPo8ebJPThkIiKHUIhXvzGbjhWdagWAHmbPYK\/Zmgw8QUWI3v\/RCANZRlwrydLvan\/cYDf1kJHMxg6U9lJG\/qzJpbl9QTuGSpH2Ym+YJqurac1A3vpKwu1TguViXueFkcxA+cTqTvZM0oer5uSI+PoheIHIZYM4DKztOazDqFVPLtuGOnaiC6NjJ0rUWOO0QEdCl6mtQxwdaKMVDYY1+f45lL0P7hGUq7a6QXsxSOCcfZYw\/u6RJbRPGDKJkYJj6Wtu8Qz\/WSWDvlqehr2DJyPqqGZa6xd9s4OUC7kOvU8FDrv8cHo8Aw+4aj3P+3\/NctAEFO4BDsAsCXZmcyH1RLzI7DbG6OpVl+SiODEBeyK3oFQ7vJmHS3QmrqNuBOXoNIpUwsTo+BhieVPWRXgRyCVCFvBy2d8wTqW8v8DKfWhr8U7oGCO6uJtfiLW1ScHEPgP4iXIPP4YaTHhOsAqi3wY16tFMxGjJHbMG+pjycGy8RMDOOaZcyQw+zgwGW13WKGfu2a0iHsB52\/cyzwUZLs7SBrNdTliiLa3I34RADOktSz7HTp6DFnPfUTHctGccgLu97t9lIhOfvO9NA2Ou8nh316arLAVo\/YNnCLqbtxLWU3l8lZkewluHRtGkywSB0luGvlMmHI0WSyr64gAmUwCFG42xfmDV7aucw3Qqm110wz8u\/byUxzWGADsApr6LNWP9i+piUXGhgDzmjJyY7RH4+l0F18FvrXZbwEz35cE\/RF\/C165kC8RqElaPqn8LV0eaTCe2ve3G9M2S\/6z45EzS2mOZJcHttA\/7CaRVrJLU6lE33Jf\/jO5f0w23S13aOamP99Pm0tjzNeVRZFqqmzTIZQx1xgvLQpFrIJEHCpS2wOolJAfbNyGOEKcma5IzCJkg4jxxeHZdUZUV+gkWhNY3C5KTHNd\/S3d+LD1Yk1POMNI0\/bQZm6IAweVPd1Uyi9CpynnAA7P\/Cnf+aopWDVLK62kXVpy2QQsFaiUVNNW9rHGUoD\/b9M1igtoZh+bOgm+KKRguhr3yfCdgJeNUVkcjva8goKouE9g9rcGMKSFEo1AEpN1q5CYhmudINm35A415wWgpSafJi6e2orA91bz8rJ8uJJfjEepJNJ9uguHYgzIuyLYtbSyABvCg7N2lln4Z95oxD\/V87PXaBihcK2JcBjmNNN9LFnUsOx+cGxJe+5hl0FBUJYmj3NR4M40PNlM02l2FKvRY6N8PcuIEmNHLZyqKuIuva2wngDkYe9W0XEYe+UPPbVAVjL6btOueBuL4wX+nPbQn4Ql92HYdi\/jm3r3AVmfhBcCfYI8UFXDDCzTW7HExJFFxHadw1dWg8Mhy4oWMTcHvNwZ1xThVgjf4c1bnfkw9WhFzwDpvUztnzDqszz9TAbFtXEerlwdHhdIPMVLRPovizi4jPZeOye23N1EFx+rn\/RLSanWOjUycvcDMx2WuZ\/2MUxz8S7dIEsQJr8AVwF\/odzjX7PSnLtGeAdhyzw4FKZ0Y2touT1XmfqzgEcLZExvAjyZsqB2jmaK7cLtAHt8g771zBLQVu8rldr9Uc54vA3hk9AMFcGC\/HC1p0j\/RbkQSe74S0t8dktDmpyUpjrdimNezpKyLnlMTrFxqbW5+IYT9WZHW3OLveYjadFvP\/SmWWvG9QKUfBWR\/K1XTEPUmpCPPlz3pihsSQGthNbxn377uBZB\/5w+PJWw5ZFUF0UyRc5XOHh5+opqnZCJ\/NzDwxwr2ttjzv4RutoOtYsn4p+9jnVODa2zWxSQO\/fxa2NEuyPm6Dhh4S5G8UwhfNv0BHPynXS\/VasQ9\/tvyU2ykobHPS1fFbJTvGlFUj3T7fbUcjAOEvN6T+81MFm\/ejNButtEZ128rbGvXmt3o1Ia8M1PQZl8R7sJxSJshi+qYS\/3ORvv\/FSEk3UM\/rVxVQxXYvGeaQuO38TLViCzrGDnfCVUjPY6I\/7bk9WE8AKTZ3XZQ1V0dHN6VHJ6qNL+3v1oOIHYBdLnxNq03xuHlMB\/mHQICulJYjJm\/c26gu7AU562gjg12LQw6LsryH7embkX0DjsJqjpRNn4Q60rZQoz1qS9tTsOv2GBTmIPsTgbtxbfJghtUTjYjYVfEG8UNqwfPtJ2tbLkhxWHcilM0kM+GB6Gvb9Cj8c6FmVeHCdUWDrI3PPKAfNt5LDgioMYLWRcRTLX57tUFO53feen5PGxzMeX0kOEqYdv8qAFVyvxb3xQbzEzNbfKgPSyyoAndoqFpBYZ9OxgGMheFmu3+oZKyQME2XEoh65fCVQwS3EdSoU2bKcKAcpSX3v5iG1eLZnIfmlJPEEjwWcmtlcAi6dfVk+vfoSRdlEzyr3xBdwbZzmAiWdJjrn5Qq9iIRCml\/Uptm5M\/Eh0SWYLI8FkUR2ZMxhDWd+fmZABp0Dx7Pfc6SnXUW\/6ywMTNBIVz\/lc8zNSJCRB1g\/pfJ8hKZWNL2q26UnDKiur\/SryODqXMlrnlDV9RQUkifrts6JN4mDwnzBQjz70S2m1O2HEGeaqflHzmtmi+sQI6eG+Rc+DawEanbTA8XpLu49CTP8PSaQAQ+cyPoLf6cAtFx9lEN+bU3iE1IKhwHwDf10jUDKjr0mMtF1gyTIq4rX4G9tnpRJYzzO0yQmj2y15R8i\/xzpQ2mMOufTB0tqPHVhr7IYoQyxn+r3LSyhoQSy6ioq30Djeosr72e4I3N\/x76AG+2K2B3z9zMA84i4DuCv8QB5Dz9+jrjD4QVrhrZmfZ2dLcFb5mcxEJ5w8un+MdCGl\/mcgT3qEo41+JfHLx9tNeEbLaYVXW\/30ZmH9OULZVgx7LycfzxKFJ7kllffC8fPVmt9OS3Hq1ZXfX9niVZ60ggUOuXDA5hnVEcgjABxJjpObnkQ0vdVRu1yH1GryrDifwTL+4VPmiMiM37JyeTk9MJX0Vcd0hf3HeakVPVfwbtiXNczAa2YiMmlWVyB1vuZpC\/pmov0xoNqulZGo+Xaa0fS4gPr8YBDtKuL+5vaLnatWYWrm59t9A1L9iVq6ZMXPlZs2a\/FC5P8BHqbudTo+N775VhQ\/7nweJso0yhlCgHKu7yLPG834ZT6cr5D1tNHBNXEJeE9xoXzLBTxW8IjZUQhYgD\/w6FkCV3Fb\/GWa1OTC1kEBauZExF1TzVS49PnfQOoTf7uck97aXSdgyqsTGDJoIieVKncY41WIk23dLyyVH4Ziu8KWmKuTOBxbq8osWo\/lxWaw3mR6vMKANcoXeCTJDwKohM0htfVPgPN2dsqjGGU80pQmYDa3qG9pGgqDYSBu9SGfGH0u8rwkYkhQ2Ol5bvpqc3am6yDHw3qU3q2wPF28tIvAhqcLDrfi8xZ5sTfZCVFvDMujWzTb1xuABWzItgcIFNSG5lMjv8FIZtUJrM5FuFj8dTnfjqIopz2R8Sm4lhgg7aGGTXSiQM0T\/9RB6RME8ahqipGAKG8jyuPqs3zHULeCZNOexfoiQ7CY5Vrjz21Ku\/MIutLSDq+icsT3SOR9owEaVIGXTf2C7QEcQcaq8BJnNXb6sxEXO4loxHUGwO2Jx9kTyYQnQGL8PYTcGA4eeV6\/ei\/K8zehKSpZzteJ\/C0a5gXTLor4Ujsl2FlnUajLkl08b7NM+wGOy7+OxWUbqLJd0B15nVKQf8YPmBQCpo44LM2eC7tdwHs4wE2L1ZjMTpcvcRtVwjazbI+L\/4Bl0IZK\/xTiiWRI1AcfCXVWD4801yiUtbebIvV3woMmIzl\/QSYedfnswDokXN7FxKniDF3QaD1HyeAfATf6LxK9Ts0KuIRt\/Jr4o9cszWUBqI+5zJayxvD","iv":"7be281c642f9c80a89d0e8d6d4152697","s":"0dd7b1d1c1068306"}
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