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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 2, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Monogram partners with chef, television personality Maneet Chauhan
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  9. With ‘Fireflies,’ Valentino finds power in numbers
  10. Luxury Unfiltered: Why halo strategies from legacy brands need attention
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Monogram partners with chef, television personality Maneet Chauhan
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