Retail
July 22, 2019
Printemps’ summer campaign follows a couple exploring Paris together. Image credit: Printemps
By Sarah Ramirez
French department store chain Printemps is celebrating the spirit of summer in a multichannel campaign that helps consumers discover Parisian culture from a new perspective.
{"ct":"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","iv":"cfcc7937fb16758b05d59d6553e911bf","s":"4656be1c1539a9e6"}
Share your thoughts. Click here