Retail
August 27, 2019
Shoppers prefer live chat over chatbots. Image credit: Radial
By Sarah Ramirez
Quality customer experience is essential to online retail, with consumers more likely to purchase from brands that provide high levels of service and flexibility.
{"ct":"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","iv":"7c267981026e54f1a0ac895f7f663aa8","s":"3755a1098668216d"}
Share your thoughts. Click here