Luxury Daily
The authority in luxury news.
Feb. 12, 2026
  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Monogram partners with chef, television personality Maneet Chauhan
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  9. Gucci studies connection in spring/summer 2025 campaign
  10. 'Clash de Cartier' campaign explores dichotomy of dressing
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Sports

Luxury labels make a swing for fan engagement at US Open

August 27, 2019

Sloane Stephens Mercedes AR Sloane Stephens participates in the #ServeLikeSloan AR experience at the U.S. Open. Image courtesy of Mercedes-Benz

 

By Sarah Ramirez

Luxury brands are leveraging the U.S. Open to engage with tennis fans, turning to innovative experiences in an effort to connect with consumers watching the tournament live and on television.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Monogram partners with chef, television personality Maneet Chauhan
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  9. Gucci studies connection in spring/summer 2025 campaign
  10. 'Clash de Cartier' campaign explores dichotomy of dressing
VIDEOS
More Videos

MORE IN Sports
Ralph Lauren goes global for Milano Cortina 2026
EBay presents shoppable Super Bowl weekend activations
Tennis star Lorenzo Musetti now representing De Bethune
Marriott’s Luxury Group signs on as partner of US SailGP Team
Omega continues Milano Cortina 2026 countdown
Genesis returns as partner of TGL golf league



RECENT ARTICLES
In prestige beauty category, hair outpacing fragrance purchases in US: Circana
Follow @LuxuryDaily for the latest in luxury news
Porsche Technology Apprentice Program graduates 100th class

Raffles creates Printemps-exclusive lifestyle collection
Watches and Wonders Geneva reveals new plans for 2026
‘Getting Closer’ campaign from Boucheron links romance with responsibility