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March 25, 2026
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Sports

Ralph Lauren goes global for Milano Cortina 2026

February 9, 2026

The company is supporting athletes and fans as the festivities begin. Image courtesy of Ralph Lauren The company is supporting athletes and fans as the festivities begin. Image courtesy of Ralph Lauren

 

By Zach James

U.S. fashion brand Ralph Lauren is unveiling its slate of themed activities as it gears up for the upcoming Winter Olympic Games.

As Milano Cortina kicks off, with its opening ceremony held on Feb. 6, the American label is uplifting its role as the official outfitter of Team USA in multiple major luxury markets. With physical pop-ups and digital content, the company is contributing to the nation’s cause as it goes for gold.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
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