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Watches and jewelry

‘Getting Closer’ campaign from Boucheron links romance with responsibility

February 11, 2026

PLACE Boucheron now provides full traceability for all round-cut center diamonds between 0.2 and 1 carat in its bridal collection, extending a commitment first introduced in 2022. Image courtesy of Boucheron

 

French jeweler Boucheron is pushing the expansion of its diamond traceability program.

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