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Fragrance and personal care

Dior promotes perfume through cultural collaboration

August 30, 2019

Dior's latest Sauvage campaign was a collaboration with Native American consultants. Image courtesy of Dior Parfums

 

By Sarah Jones

French fashion house Christian Dior is taking Johnny Depp on a journey into sacred lands in a fragrance campaign that pays tribute to Native American culture.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Champagne Telmont earns Regenerative Organic certification
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Estée Lauder Companies raises full-year outlook
  6. Aston Martin loops Breitling in as global watch partner
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. Kering Generation Award X Jewelry returns
  9. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  10. The rising risk of ‘superfakes’ and strategies to protect luxury brands
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Champagne Telmont earns Regenerative Organic certification
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Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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