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Bloomingdale’s connects with NBC in augmented reality, in-store campaign

September 8, 2011

Consumers can pose with characters from NBC's The Playboy Club

 

By Rachel Lamb

Luxury department store chain Bloomingdale’s is partnering with the television network NBC aiming to draw consumers in-store with an augmented reality mobile application.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
  2. Vhernier enters Asia with new store concept
  3. New film from Moncler marks return to Winter Olympics
  4. Hyatt names global lead for luxury brands
  5. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  6. Sephora highlights the integral presence of Black beauty
  7. Dior’s ‘Lady Art’ project turns 10
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  10. Breguet debuts ‘Expérimentale 1’
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