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Software and technology

LVMH to collaborate with authentication platform through startup program

September 11, 2019

Louis Vuitton, one of the world's leading luxury brands, has assiduously protected its trademarks worldwide. Shown: Louis Vuitton's new Monogram Giant handbag collection, available exclusively online. Image credit: Louis Vuitton LMVH is looking to support more anti-counterfeiting efforts. Image credit: Louis Vuitton

 

By Staff reports

Luxury conglomerate LVMH Moët Hennessy Louis Vuitton is continuing to invest in anti-counterfeiting technology as it invites handbag authentication platform Entrupy to participate in its La Maison des Startups.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
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