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Sep. 21, 2019
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Software and technology

LVMH to collaborate with authentication platform through startup program

September 11, 2019

Louis Vuitton, one of the world's leading luxury brands, has assiduously protected its trademarks worldwide. Shown: Louis Vuitton's new Monogram Giant handbag collection, available exclusively online. Image credit: Louis Vuitton LMVH is looking to support more anti-counterfeiting efforts. Image credit: Louis Vuitton

 

By Staff reports

Luxury conglomerate LVMH Moët Hennessy Louis Vuitton is continuing to invest in anti-counterfeiting technology as it invites handbag authentication platform Entrupy to participate in its La Maison des Startups.

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  1. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  2. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  3. Bleu de Chanel dives deep with new campaign
  4. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  5. Rolls-Royce hosts art auction on production line
  6. Consumers increasingly turning to AI assistants for product advice, customer service
  7. Corcoran moves into Miami
  8. Alibaba adds YouCam AR to engage beauty shoppers
  9. Four Seasons: Engagement carries more value than number of social followers
  10. WatchBox looks for growth in editorial integration
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