Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
{"ct":"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","iv":"1aa04264817e7a1c9b76dfee60aed412","s":"ba13cac40300b546"}
Share your thoughts. Click here