Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
{"ct":"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","iv":"d04161c5342ee24ca5a12d4e75358d19","s":"344c782631b82d62"}
Share your thoughts. Click here