Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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","iv":"e97f32c966ccb454fd62ce81410f70e1","s":"dc7dc04df65c07b3"}
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