Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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","iv":"78d0b942990e0e985f5250fb7a27e950","s":"aa5c7ae37b867e5e"}
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