Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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","iv":"42d917a806151b71c5e22cd02b7e64b0","s":"35d4ebe77e54fe6c"}
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