Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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bGS3oW1L+Mc2pAZFvwbYvQLiJFwoAKmipFpNSZlBUNsncEcORlP+c90c93yOqbY9Zm\/Vo7Nc6cQfJwFLoooSukzXz2nbRORVIOarPNvcj9I0sErurClNwHSB+37rIeWxm+lOn+eRsI\/cIFGCm2bx8MAU2aYb3ABqLk0CX9X73Bx\/IlNylqgvNPryOj36ifY8VKcfK2m8X0p4CP6MmuZKdDoNBeYGXWhXag4Qi0W\/L4FvVBLNo56kkc44pZAeSIrvTXOiT6wgM+zsmU8S34mz45tWAgRYQWgVbho7oqbPrbKmv5fCSx1AbWSrguog9vtC7+ZEpfZPaPTPelA95cB6QhYoDzxuT0FHh4KyiJYiloOP6u2Iz\/ailu2yM\/rNbDDvMK2tpcVU\/EX7oacP8fyDKobwN3ljBesgigBOJx4kIVvB1VpnPqwrNydrlL2R2UrjjTPm1sl7kksNJxdkPDwywvUgbJ32Y994t28vxmJGhD9Tl8g64Kwel7Ml8T6fx0ovWep90qjF2OaCyZaanCTE\/5MVt8\/Mtys+MrJkjSMT2g9qt06DCcXxHoFj2Luub2t69v0AXxCMiwcYCy0lRf9eTAjI3\/WHEQz0O7g7BIvrtjlHU\/iE1FqgdGMUUobbl8WgYjSBkTb2Bf07xqrxX9t66kJrT11R8Zs7I8MrxzE7gHKFLNkCcETrbs8I+FbtyG6THJEyiCJEYoQS2kVRLjQutlH5fqwzrYi8tuogq2zh793Wsx\/li\/Hb5W0e\/sE\/u2CeFHlw5uCyfsyleG9fXI4XfNmnI0C4\/mNH+67XqobW8VehbrqlrgGDcrzLUitls1SRgSRumDN277Jy6pOeyroHcbvsag9MnQkP8Wr45k2VJSg\/JWZ2w5UBR+REBJ1n1FTT7CwJeRGbopOrueuqYTMexaj0qNAcPrYbcZY+h8F\/9Ah3rxoY3YmpD109Bw\/palSw9pCd9C7JL1CMzoIyPbt1XeDh\/tdWEaN85uoA6Z722HwjVFtnjRVz61T+JgZ+lRzfRlZHAzm2RxUpB9sYzmFsTM1uVxYpwOY2w5BcmL7vWw+JT\/0dOvdgsF7C460BQfnRKjy6+7DfDTpRLkPhFbWlz\/Y2hLpMJu\/Dh98NFGCXWbLUswJgQg9kPqq\/Lyx4GP3V4jZEUl+Mn+KJ1ZGJYj0ezmaJCRCCS7MULr+I4h+vwWmU9SARshFQcHk3uKil6AhsopKfQWeSuIjLadAL4yUsDUEAsR1VGnaJdMuzeAyvhxqQquQSGSoAA1vLSxC\/zN4U4XfS1SpN+fG0PprtN4I4B+1fauDJy85lT+oeIIr\/IZBnNSWbZc1OtuLPVAr8bDVoh1hFO2b7it93SG0leIPLcK\/+lz8VoH+7Bf+lmAYe4CzIqYZd1GSC40MPMQCbu83N6n38BHr1gX7yINAK9j6kBL30nhyfZ2gIjEsLYjskmn0OZe4KSWKmQJnJfWZWfoI7WGfgvDVYdmVg\/S3MmXpu\/eccWfswrhwpeO6nGjpGgiGYUsAhFnf20JHRvk0r+Y8mCE0FAuG+Y8mDBpBowE65wDHm56FJ0p2R4AaSNBB5zIPQeDQFaiZ6Ic02S3GT5VXV9tLYpFstOdXz8MVrfB6lYL3BBwsj3Byc4qQf0MpeCnn5prQRnV7upMBJz4E0r6QPSVjesizscmfsLpKncbOtdnmizpxtViru8\/1hyMcIGfUYl82pg0jXT+Qqtzdr56SkP6JkgMEKrfSzVsKLcwq17\/A8jeJeTqKyN5yRBDaRJxtlu6eqv4AaCr4T9Lt+AtWcghd0IalrH1hEZonjEF9NMpRFHx+wmmOeJqd\/aej9FmwgmOLUX9KbEClyVqZPdoQ\/2aalPmD2FauLCBM6bUVT5Ib1cWawDuCszgbNXBvXNv6uYwET+EyigRapUCQsS4xoFwunNlQ4Z48manx2mV8w20OcIqik04x3wqRwvd2sC7DBXAtje+gXUOUtP+cgngOBuptMT4zdV40JNGioUDcpTnYQ5oL3+yi6YzW9o7\/PKZj52nomc2cRRnWR\/V3DN1CMzrr9yTP5GeuwFmKsY0Hz4lvT67Rx\/aTarNJhI0doUre6upek\/LXcSTYwU9gjxDM5xIaPUiKDZVaT5S+XX9l7gqmpqM6ItjAo\/zxoz\/m4cl+xXOIsoJYdfIALOCtFBdy3DUdhbspqwCymMqinhRN65dJ+DwlkCMKsfyyCx5KTuhka592wt0lCwBn0\/CdRUaUopvCR8E17IxVCEONhuiUmH\/YYhTAaMyJf+AzLriDDh6mDdHhUbBYVnN3jcPHipgq0dvTTNUDQxupCoZfA+AtJPwiaBytm1wsXUX+tS3VCNupepd5LzXOohkiMVR+r2PI5AQpcM9usIZe3CzjtJmZqn+53aMBKJO25Wva9aFjoPUEV2+Ro8FHpJa\/VfMXRQaBdiF2krlDcr2xWAF37TemIe8CksaONBooyF0IA2l1RxA7T4wWcta6RMfifn\/3ptvo+cyCaBiVnanFlQlzElEtSSwmqhGDMs0175wePsWBOO5cZD84r+SXNydKyhQXJNeVn3wyoE3bmmEfy3PsLXlb0OBditPVB6aEoJZV9t\/ZCyGe\/1Ylfhmis1U3ZUiWXIQSx9zAbItUhoLSBMERgUp5zH9n4tXJQ79SY1DHujktCDkAlB7xxzZTIAH3nCjkMfx\/xvOStRtZLRmJ+jQB6GECPDjUcEPgwUokuG28ML7IBjl9P+7nOAPXKVPXicvPoLDNArdymD6ZGmmlsC1PywQ50AkWFJjTghzb13eSFSF3xkXachfsmy6WpZEGVXcr84mPNx6CsdSWO2E81oduSSrT4d8Yttv4kIy7ITzWkyp3PasbdK+bndMFaW5ez26IXp4z5OpjTf8h6XCCB15A+3HYgCc8rWqazOnHZdRvLbXYs41AR\/tntwTOQCBnnhw1nFJrQ1HKH0\/p6PVl5Z8cjf+gmRRI\/cwV1SmkQHN+H5rRw+OhoTH220oGYGA9q9L7c5XrZg++wJ89VciKjK2dl+0YjLQSVsIb89cSGa9N1VZlaqIZUGJUJXgQ4GCucV3UkU0+3ghjFu6k1n1I30hIHSue6zjNGjgXS+aScbIVu09Q9pOjEoRw6MnSnEjgiej3kJWk\/imlSvnm8JSEdvOXDBPxe59iVdMnxmQ2O3lhiVdgLwDuyBFenq3CoNiRGgS\/3M3OzEQ8EAE\/t4lZSvP9Xp59Zzdl\/6U7LveJ+PRTffidGBd7HZNFvg6PqI2BkcYavbwf4zh7a9FcgtW1G5s5ZzYZBd1Wowz+uvMEBPnfKA2aLpez6KBa6XWGFUR5UZfv5XjE9O+sUz7fjrEsJX06b5MnFeK1YFU0gdpw7rq3Rjgms3I0IAb\/QJAbtiH6gH+FRHpb9SMCM\/l9Rtj6gspPSnivj49VobqTOPrr3yPR3xlY6zJs4C70hiidc7eSwysl083mgOaFvXRQcCIKRB689TqhbkqHNoH0IUmzUwyIE7QqPknNnyto3DmAdXixMAjUXN6K3AA6RStuzrgRzgHZBBs4khdMFE+OCJdPcCdygIETD1DSg4\/+CulW73GTtVzS4znZTEgIVyt4Lz9572r0ngBy3zFKHbpCQytGK+NJQZhNoEJsRGuFqfA3pXZGGiBSG6Hj1FELl1ZPNTLceuHPl6V8d+vBenSCfpuSRuHJfiRmAsy456e4y3DKkRhm0EZg34rvQXRtyLMHCzHRGrckNMK8M1eDXj8rld4jJlKSTBlBFnq9YGbk+HK4qgPcJMwJDjCOyPW5o+ZM\/oFSUcVnOF\/cZ74naQWfFfqGZjUIAuI\/zUMbyK\/7oubgikUJ\/79XAyH26JbPaWEy57lLGxRt3YbTpw1UpJDKrLqpVjNMfQHcCZBVl5TSqn5p1wG6T1XjqaSpANOF1wZbxwChZ6xXw+jb7YeyHZ9twSqNOU+\/+9ZeOwpeFRihoRMh39eaIdb2EK8VKJFPXDYsJn56Jz\/WLDjXLINCLP4S9di1VvrmLYCmiM0OExgTndnDX5rhfURAiwf9VWNekMUn+3aIgfFCm7n8hXn6Y2VhmP7Kqjk3isivje63\/+ZJu0rSWRdttv\/Cxjn2Cdzx8CFeKA+6Aj1kxNrTNCRucLNkKZDTAsLMpuqV0I+BnqnF9ZS6teU5wD8S43U+k96H0nYj3fQ2UmsPWiJVr8anxWdB9lysgtvRKqAWkF941UcC\/F4qL4aU1A8XfDviigoSuQhfDxswwyVJieFdrPAPSsn0++zdAcnQ==","iv":"7f09c9e4c07dc98445b127855e0c3bb8","s":"8b0f40acd0793452"}
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