Marketing
October 17, 2019
Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna
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","iv":"968ccccba7ff016c3591c5d4f9fab24a","s":"2a53460873ad6b9a"}
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