Marketing
October 17, 2019
Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna
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","iv":"bea3dccc175b2f2a40b5e32f9419940e","s":"2ee3cf24141f9c64"}
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