Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"48041648b6276b679602a399941e4392","s":"f752ce4ff20b8552"}
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