Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"1c985a24fc87d6bf033e296ec680170b","s":"71ebd7e8e5891476"}
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