Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"f474fd50cbbcdc5b967031c3af39aba2","s":"6343c15f4fb8f2f1"}
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