Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"e226452cadde75b0f9d618f2e64f46f6","s":"bd760ed2206a33a5"}
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