Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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xgNM+472sCgZ1qOZHQHIuHTDExHEcWtoLkEd1nRQB3UHgASF7iMpf2h1l\/IwgD0xa478qzppoGiH+klkEiAaa9CR08PQOTwHe3nHm+cG4mLB3hiunrv2BhmilRoLO6pJqOsrD9jBc+9DVknBl0h5xo4sTUykdwt+mEHx0BaSAeKE3cVvQNg8Vabb20RovshNI7gigS9+UWnDeDJ\/8Npg4Q1Pwwb8x5cFY8K1CAGNMIqQD1UAdXF+LyCSZA9WRa0Cczc8acKYfb\/FmpSn2bpsZQRhXibDyw30UnkCAh2P5OOgbxX4ORoDiZJb1lSmg72eMLp5HQ4Q8cmAf0TSqZKosOMpyPcJvN5x4iSmiaP99ihP9nvgL7LakO3iYRrQa23RA2ShyP+JPTNLyGsuATuGzHaXM5iYeT3NTmT59f1WBSHG06rN56FGoH0aP1s7aN5TvjJzyowg6i\/nlxXlOVrADAr0az2m\/wlyJYE40hpYIyTFIny2iF2+50kwRgNBeorIH77ZHu42RLMOZWvgu8RgTOQMbyjWl4FZmkI8Ry3ZzbAEC3QjXy9bgbfag6KCrH0rQ1itiLxEbIJZpP9p9hv7y\/QNB3wN4y2mD7VZH93ih3S4NhamVEQ187WF6qnjtqE1JE2iNq6fOTQc5CaHMU1XodXZ9GioaGg31x+BRivk5B6Xynn2qSVn\/rL5LtFU7I91aG29TJka9Sp6wExSuPCq+LT7a\/2JeYF22OYlYXvpCFneNghOjQL8\/SfCRiGJGQ8hhPBogKmftBM3G+NDlXtPrtRjYCmVHZs0I3RE+1S+ucrlEGRZMPvgcN4E\/P4GthaE2NG+c7oY2Bwelh0Yo6db38iDpNbuXW0iy+idCmMZvFMZ2Bgr2\/y5x5GZ5ualDIsnje9FuIA0wj\/3fb9k4leFGnMcMzCZG6UIamd2OLsXFobzwUDS+a9lJE4nz7W9EkC6mtel0YlzKiFil3elg\/s8rjazAyxTPq2fG+1P+El6+43FhZuLzEKMvwN5zwXjC+81AHCRPJ212PhwMYzyv+oRj7E5L5LE8keBS5SZsUw\/VW9GbR+g9oFnESiYbrc1HWjT\/xiRaHkCaLbFI6KfSTsVfwKFDq8zQHN\/8zp+K+L2Qtljl20r1dthwku6zNhUxKUFLVwMcl8TgjgCvaQaWTabDlzpR\/4QIYOsVHPBxkzFsz8ZAb92UtQlBWjGMFmj22p7UL5YlCvR7SBsnyqjAjvKN2fgdRWTpUQGaMVlo9TKsjLPS5Na+8kB2WhvjvNmM7t3J\/KjgwZIYLeIfXsmp+\/tOvXLZuIfaeo1tiDq+u2E67p7kYyrKv0fiONliwwpJtdEyJC9W89+UqmXUInQzora2W\/LttSfdzkzcL+NYbNEpDvXAqyl6tKo\/Tmzp47u4CCObKbQag16XO05biF6udUCNgJCytijrJanVVHvu3E3U3ALZmu\/XsveEhjtMiOoUpooB8NPV9QVyv8Z8oyTrtBlbcJYsBne\/hFtHphUm8PwZqoDtG3DK0dgqKcS9t8foOOi5aqG5kVEqsTiYPPjdkiXCksyCE5pUK59pdHUFZNeM3lbn1Khl+gZJNr11Vc5VSTgWU\/JBeCA+brFJViMPaUxLcehSq327kI4Qz0vUreU4+LRscySI3981XKQ8D5HwmXLSldMkgxiwHHspZWFf6IkudTqKYah88KnnEXbMrbHoszFpEdt1hLXMIlbrGb0Z60XZ4oRfeR5vOvQzwjo1bbDasj9\/FcnXLh9El49z2a6nxIsgRUL3Em9AN1++zvSOuHyUlg8Q3v+u2WRVAU\/2nQ6deDRE8ChmG8fpRBTOzylQ6TaLezRwQRj1Ui1gPT95\/vdqMXQ6q\/8m0CSAtjpkVrTG3fLqrvFJ1ybpejmT1N09bjGAAmsHYYthDdup8cAKccXXo4C\/5joY0NDcnhrCLh4vJqPs9Mjwy\/b7po3QabqiOriS6yZ\/+3uMZD1YzqdZ4\/BtIgdJNw5cqqAPk3xJDgx5\/lARmZD3v\/3+OcHD1+q5uOLnsAY9tkV9Ln+lmcQ0etM4GeEvvkEI5YP5ORjeH7LIeRC4bvbE0SDBraQ1vsE3YN4S0jB9j3W+PCVflVWfpp5tFnpAqKURY5gmmaesja\/C7CZYJVcxAnKNIuD2wxIw+H2tj2iOeZ1wdAUUmC4gARnSIyXz++uA5GSFoyVqO1+JMtqXEFtBpf6k+lRRZudN34NZDX0i2+K+43bG35FBzx2snkW6i1YSD21sXYy12wgPG6syvkCUuem8uHvCcn2VauCYcby1jqrfh4TpHNeU4iWsfrr2TwPBG66XPxRhCVvOjFejoeVbClBx\/2Aq\/EaLj\/8hJ+Eer2ReJ3m26c1yqXwcyMEqdS1uWqiUxye\/PYJoheXI9fCNYNEk8Kfg0TGhTP0K1KnT2yfChCtFXGZzopK7Sv55BsBcwmMRC0HUwXnBZJ2G7DlQq9aMAYkbsvi2Db1loZqrgQzmp4Ply+zKZu5JqNMZMGoPDNdOIUMpqIOKyu6S9+ZogK57IAz4yAJsvTdwfIZlNo7pM5CgJwnfjkYVqiB5MV+06pnferjKI0JLLV8Xy2juidltGezMFKN1n08KaARtPjFIRMRmO4vYIIAjtzngUlQ0TkOxx8UqoZnt9ECK\/ZvZDLMPzZJrYOhoWs5zcxjtByzAHGCLqU8JUrgb49E7zBzgI9YBqeWBw6XdsdPYxeZiZslzbn8Oxhivt48kMZSTAs3RZU7miPyaMrHkhixCbKEuwWtYEcP6hL98xA2Z8ovdxIKrZryNxYZ2uSQJMhvCtj6OK3tnkE7kC6+KasKOwoja0HBs8VT7lGFI6Msla6PCAYjiWgSFufpMuV4IsZnJ3nlkYfB+x67mcWG0hYdG5FsVnohB64VSlT8Wyk4sPVvrnB6PeIVQrkQfbejUdSw+f8vfxmajNJHtF4unqj2MkCE\/nlZFajrIToCRKu4YadWmgFSuA6zihVkCqxshEfAJjgTZDVi3Jl4THkzL8EbMayC+BK4581KzPYVh6CtgfLtBVPMkRATH+jpD663nokbF+IGAazCoxP3RNAaC5sC+b202k4rgGzVCbjeAY1PZKEd7WcbTOmi3Ubsa1ZqBNQTUb9nU8BPUxcA8SxjlILe2mj4RUX00ebN74Bayvd+Bx9pSbNg7XEhpoHXJRKtwATakH1WH17RkgM+4DhwfwtRFHFjcAcMxhGDciiPbp6Ff8iWaaSqtrCxiW1Kw3YUS97qdox6n0Yvf6sqBe3\/AVOX\/SfiD0L1GkV3A104z\/LL3fVKQddS8afB6tQRqLijSeqrEpg5YwbiQl8cLK44Lz\/xGXgebscbon\/vHKXQqChgAbfQOKLR+3cNi881OGtMwbKuYAaGwxw+zj19bqmEc3cAP64tlu8JM5qVdXgC\/xSBsN8pI4gsjgjDhXDABA4mgDmdnYqMF\/LkNXHy1yfp2ezz61ZpVpbIZZZwQooOX8Hxk\/R2eG7IVB\/yxDVlNYSXR7IxbGdUDx0peTkbltMa7xCEWyTfBkAI8P1J6DR7A30rgYQrGbr7tX70ZzqfvAe4NH+wQhb5qeYydA\/7ZgS0JH+8YaZFbRpmi4QLru5cEjzOpewyOzgqRXPNHNtfcber9qURzzV72QnMzC+UjBvwzNnQDz0A9a92EmDV85xTFb5d6a3IKXA6X0g1gp96sQg\/cXYoXL9Pn8cFmrNd5F9b0C6dOSm91e1IG7+vRcZK2Iho6b+dyCA2LHZ8H37jvlXImGPy\/AUyZ35FqRuLWRzY1heloRgVXwC96Gc5dQ5xQxO6OoeYmWBjaCNwI\/QgDPbC83lpxt7J8fBV1rBF4fo9JmjO1sstBa2nmJDu79YnhzbsfgCUFqe7mVZTEOFCuqbI7c2HrtOdG\/iWsZDwxEFAowLIeBXBBIOM5ZMeD5BmpMhgTOLL54VRwtvsEjv\/y1PHuw10o3hV54iFQSSIM717DraB3alKrz94VB6hHaBo\/fNovdIG3PYEDhPrjGq+UkEYUCsDCehLFMPynKXM9QmhJ1pVF9wWx0LHv6xfi3p3trbC2sW08\/y7hPvLwLHNrLkgHme4iezP2SIZvpkVXhrU0EKZqYrQHyTKp3fDsGkjfIuGguiSQE7WtI2J8WWWj6xGzoa\/\/b94rj2VG+rj8CSZynuxuicf+RC6\/2yNP\/wTFnbS+PIHPq0cHeAkMX51t1TytiYmyWmiuZHpsooxMDqBY34G\/QzyFw6QVxPUN7FaH1wNoXYiIejpqCyQzB25tiVmsA4no8GD7oE\/ROoOxEjWwLmsUyyD5DnjTPDY5\/SJnBJYC4v4xJPmWbC61Qrrfc\/6IdDNdCYpR7qPxmvP92ecpsKM2lMF8yr\/EXmpYsqOGSl2l15SAEhD10D+uSgrGfojNGgKlhTfzPs1ftXk\/AduBYq\/+dV+UXHTS4z09rA3MyPaWPGbKRKKq+tsP6DniHSZFm7MsJ+fcUPcRcd9dNQjPynWbYAIPjP\/p3fCL7Yw9+lKSO5Znaxp+fmTLrsZOwxErRg7VSl1uU+tx82hjf+iK6bZNOOTABOvH+9ONJNaona9+zMD79Ama07RJQ9PrCBWOFJ8P1sCVkhS0ExbPAiFglaPoOnL7msZtcSnZ2WrXeEjPnbmM3t4kO7j56AAaUxL587W7oHJSPuI=","iv":"1fc7f5954dc8be20082f7fbac2606ac6","s":"23cf0b15b4229a95"}
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