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Research

Anxious, lost consumers hungry to connect: Forrester predictions for 2020

October 28, 2019

James L. McQuivey is vice president and principal analyst at Forrester Research, and author of "Digital Disruption" James L. McQuivey is vice president and principal analyst at Forrester Research, and author of "Digital Disruption"

 

By Mickey Alam Khan

Consumers are still unfulfilled as chief marketing officers race to invent content and experiences that are novel, delightful, hyper-personalized, memorably viral and delivered at the right time to ever-shrinking screens.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Aston Martin loops Breitling in as global watch partner
  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Armani faces $4M fine from Italian Competition Authority
  5. Qatar Airways, Art Basel kick off partnership in Doha
  6. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  7. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  8. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  9. Champagne Telmont earns Regenerative Organic certification
  10. What real-time branding means for luxury brands
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