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Feb. 18, 2020
  1. Best speaker lineup ever for Women in Luxury conference New York April 15
  2. 40 British luxury brands commit to Walpole’s sustainability manifesto
  3. AccorHotels looks to drive loyalty through wellness
  4. China's Secoo, Maserati, British Vogue, Audemars Piguet and Net-A-Porter
  5. Gucci is 2019 Luxury Marketer of the Year
  6. Day's wrap: Fendi, Hennessy, The Glenlivet, Hotel du Cap-Eden Roc and Vacheron Constantin
  7. Pomellato, Vestiaire Collective strike circularity deal for pre-owned jewelry
  8. Barneys’ “endless aisle” approach supported by beacons, personalization
  9. Top 10 mobile marketing trends for 2016
  10. Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal
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Research

Anxious, lost consumers hungry to connect: Forrester predictions for 2020

October 28, 2019

James L. McQuivey is vice president and principal analyst at Forrester Research, and author of "Digital Disruption" James L. McQuivey is vice president and principal analyst at Forrester Research, and author of "Digital Disruption"

 

By Mickey Alam Khan

Consumers are still unfulfilled as chief marketing officers race to invent content and experiences that are novel, delightful, hyper-personalized, memorably viral and delivered at the right time to ever-shrinking screens.

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  1. Best speaker lineup ever for Women in Luxury conference New York April 15
  2. 40 British luxury brands commit to Walpole’s sustainability manifesto
  3. AccorHotels looks to drive loyalty through wellness
  4. China's Secoo, Maserati, British Vogue, Audemars Piguet and Net-A-Porter
  5. Gucci is 2019 Luxury Marketer of the Year
  6. Day's wrap: Fendi, Hennessy, The Glenlivet, Hotel du Cap-Eden Roc and Vacheron Constantin
  7. Pomellato, Vestiaire Collective strike circularity deal for pre-owned jewelry
  8. Barneys’ “endless aisle” approach supported by beacons, personalization
  9. Top 10 mobile marketing trends for 2016
  10. Swiss watchmaker Audemars Piguet eyes ecommerce lift with Net-A-Porter deal
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