Apparel and accessories
November 4, 2019
QR codes on labels of Ralph Lauren products help authenticate merchandise for consumers and aid in supply chain and inventory management for the U.S. fashion giant. Image credit: Ralph Lauren
By Staff reports
U.S. fashion marketer Ralph Lauren Corp. has stepped up its fight with fakes via the launch of unique digital identities that let smartphone-wielding consumers scan the apparel or accessory’s QR code for its authenticity.
{"ct":"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","iv":"96cd1b55ac2d2afd86b4a3a9fcc32879","s":"1c813550fd0454f5"}
Share your thoughts. Click here