Apparel and accessories
November 4, 2019
QR codes on labels of Ralph Lauren products help authenticate merchandise for consumers and aid in supply chain and inventory management for the U.S. fashion giant. Image credit: Ralph Lauren
By Staff reports
U.S. fashion marketer Ralph Lauren Corp. has stepped up its fight with fakes via the launch of unique digital identities that let smartphone-wielding consumers scan the apparel or accessory’s QR code for its authenticity.
{"ct":"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","iv":"2e88398527e8b48da2f7c2300da45bb7","s":"c2d1c597d3b3558d"}
Share your thoughts. Click here