Apparel and accessories
November 4, 2019
QR codes on labels of Ralph Lauren products help authenticate merchandise for consumers and aid in supply chain and inventory management for the U.S. fashion giant. Image credit: Ralph Lauren
By Staff reports
U.S. fashion marketer Ralph Lauren Corp. has stepped up its fight with fakes via the launch of unique digital identities that let smartphone-wielding consumers scan the apparel or accessory’s QR code for its authenticity.
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