Fragrance and personal care
November 5, 2019
Mindscent will help match consumers with one of the 110 Guerlain fragrances. Image credit: Guerlain
By Staff reports
LVMH continues to inject technology into the fragrance business with the launch of Mindscent, a fragrance finder backed by emotion sensors that lets shoppers in Guerlain boutiques pick their favorite based on positive emotional reaction and personality match.
{"ct":"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","iv":"5cb14008fcd2c11b1da1eb6424a2d077","s":"cd8bcf5b77a032a0"}
Share your thoughts. Click here