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Fragrance and personal care

Guerlain, adding store tech, debuts new Mindscent fragrance finder for perfect perfume match

November 5, 2019

Mindscent will help match consumers with one of the 110 Guerlain fragrances. Image credit: Guerlain Mindscent will help match consumers with one of the 110 Guerlain fragrances. Image credit: Guerlain

 

By Staff reports

LVMH continues to inject technology into the fragrance business with the launch of Mindscent, a fragrance finder backed by emotion sensors that lets shoppers in Guerlain boutiques pick their favorite based on positive emotional reaction and personality match.

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  1. Dior, Rizzoli to release book on Lady Art project
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  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Veuve Clicquot debuts après-ski activations
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Fendi pays homage to artist with playful puppet fall campaign
  7. Dior dives into French Riviera with escapist fragrance
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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