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Retail

Is virtual styling an effective way to sell luxury fashion?

November 6, 2019

Chiara Ferragni poses with her YooxMirror avatar. Image credit: Yoox

 

By Sarah Jones

As digitally driven millennials and Gen Zers become a greater force in the luxury business, labels and retailers are letting consumers virtually get dressed in high-fashion.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Unifying influencer marketing strategy can unlock growth potential: Inpulsus CEO
  7. Dior dives into French Riviera with escapist fragrance
  8. Free webinar Oct. 27: Finances of the luxury home buyer
  9. Audi propels Santa into the future with electric sleigh
  10. Hermès showcases the surreal for spring campaign
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