Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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","iv":"b33714e62fe49944e7874e4b0ed3923e","s":"d139365a57cb19e0"}
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