Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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","iv":"1f6dcde0917f89399ac494c597db6c0d","s":"5033a3380b787d1e"}
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