Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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