Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
{"ct":"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","iv":"cc5c741ca9ecf5abe97107ec54a52b36","s":"514d18ba403e53ef"}
Share your thoughts. Click here