Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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","iv":"c8205ca2e0a5d9af2ff4fa89fd0fb766","s":"eff03ddb7c33c885"}
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