Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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