Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
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","iv":"921d3f5fe95c36b13f27c0a80d699251","s":"53a9cf101cf54d36"}
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