Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
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","iv":"05f01cb6208c0fcdd7e49f0ed492647e","s":"0652ca522985add4"}
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