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Retail

Luxury retailers align with pop culture, history in holiday pushes

November 15, 2019

Printemps is being taken over by Ubisoft's Raving Rabbids as part of its "Funny Christmas" campaign. Image credit: Printemps

 

By Sarah Jones

As the holiday shopping season kicks into high gear, department stores around the globe are seeking to attract shoppers with creative campaigns centered on themes ranging from video games to blockbuster films.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Champagne Telmont earns Regenerative Organic certification
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Estée Lauder Companies raises full-year outlook
  6. Aston Martin loops Breitling in as global watch partner
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. Kering Generation Award X Jewelry returns
  9. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  10. The rising risk of ‘superfakes’ and strategies to protect luxury brands
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Champagne Telmont earns Regenerative Organic certification
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Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans