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Luxury retailers align with pop culture, history in holiday pushes

November 15, 2019

Printemps is being taken over by Ubisoft's Raving Rabbids as part of its "Funny Christmas" campaign. Image credit: Printemps


As the holiday shopping season kicks into high gear, department stores around the globe are seeking to attract shoppers with creative campaigns centered on themes ranging from video games to blockbuster films.

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