Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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