Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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