Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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","iv":"e783d84e8e1a6029a91570e83972af58","s":"6ca7aabc5bb6e4e0"}
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