Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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","iv":"d712134e21abd781a90cd2946c1fdead","s":"2195c4b2359baacb"}
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