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Bricks-and-mortar should be more about education, experience than selling

November 27, 2019

Boho in SoHo: Gucci's store on 63 Wooster Street in New York that officially opened in May. Image credit: Gucci Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci


NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.

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