Luxury Daily
World’s leading luxury business publication
Dec. 7, 2019
  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Bleu de Chanel dives deep with new campaign
  3. Current retail technology and consumer behavior not yet in sync: report
  4. Dior goes for gold with flashy J'adore campaign
  5. Travel advisors are hottest new thing that never went away
  6. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  7. Chinese travelers want personalized service, embracing experiential: report
  8. Nordstrom targets $1M in holiday philanthropy with four partners
  9. La Mer takes daring approach for mask marketing
  10. David Yurman makes more room for men’s collections in New York move
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Bricks-and-mortar should be more about education, experience than selling

November 27, 2019

Boho in SoHo: Gucci's store on 63 Wooster Street in New York that officially opened in May. Image credit: Gucci Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci

 

By Sarah Jones

NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Bleu de Chanel dives deep with new campaign
  3. Current retail technology and consumer behavior not yet in sync: report
  4. Dior goes for gold with flashy J'adore campaign
  5. Travel advisors are hottest new thing that never went away
  6. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  7. Chinese travelers want personalized service, embracing experiential: report
  8. Nordstrom targets $1M in holiday philanthropy with four partners
  9. La Mer takes daring approach for mask marketing
  10. David Yurman makes more room for men’s collections in New York move
VIDEOS
More Videos

MORE IN Marketing
Forrester Research: 2020 marketing trends
Retailers should show value to woo consumers to loyalty programs: report
Should brands keep bidding on their branded searches?
Furla sponsored content campaign turns lens towards role models
Why luxury brands need to get personal with today’s digital natives
“Personalization” voted marketing word of the year by largest US advertisers



RECENT ARTICLES
Day’s wrap: Forrester’s 2020 marketing trends, Twitter, Ssense and LVMH
Major brands share outlook for 2020 – join us at Luxury FirstLook Jan. 15
Forrester Research: 2020 marketing trends

Ssense enters luxury dogwear market with eye on millennials
LVMH highlights commitment to differently abled employees and customers
Retailers should show value to woo consumers to loyalty programs: report