Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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