Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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