Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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","iv":"fcaceb52e930b5b3e7aabafcbdb8b768","s":"e9887910e0b22f84"}
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