Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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","iv":"a0f834e32423f30541cb9a70ee87f9bf","s":"e4323494c9a53893"}
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