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Jan. 17, 2020
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  2. Past year in luxury was more evolution than revolution: BCG exec
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  7. What will retail look like in 2030?
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Marketing

Bricks-and-mortar should be more about education, experience than selling

November 27, 2019

Boho in SoHo: Gucci's store on 63 Wooster Street in New York that officially opened in May. Image credit: Gucci Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci

 

By Sarah Jones

NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.

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  1. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  2. Past year in luxury was more evolution than revolution: BCG exec
  3. Net-A-Porter goes with Netflix for Next In Fashion contest and $250K grand prize for winning designer
  4. Chanel weaves lunar narrative around fine jewelry lines
  5. Elevated moments differentiate luxury experiences
  6. Urban air mobility is simultaneously time saver, status symbol: Blade exec
  7. What will retail look like in 2030?
  8. Saks sponsors Town & Country’s 2020 Jewelry Awards with February cover star Aerin Lauder as cohost
  9. Have luxury brands learned their lessons about Chinese New Year campaigns?
  10. Hermès, Balmain, Louis Vuitton and priciest cities - News briefs
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