Marketing
December 6, 2019
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Jones
Consumers’ interest in signing up for loyalty programs has waned in the past few years, as privacy concerns and a lower perceived value for membership make them hesitant to enroll.
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Hl4X1VSCXnitG0Um+JnwQRTOP7BXtOTaSxn\/D5AtspDe9EPP4QC+rPWI2MQT2hbXk8McwxMn4t5FwQps3qe+5MExSRds\/qPqqVd2T2I2G1PjuDzU2wuMQgvI7CN+Dofym5UXqVrvICzgGgLJy\/NJeu1sm96HNCkCuIwrs+yKCqRECW6l5SAM4pUHVYOlEdhnvDWm+wYV+\/m2jEUtS19RFRzL\/Tvd43ZrCiyHwB4XXWg6DaqWOKoKly44iIv8aF7lnsq1ArIKD3Oc18s2ohRmgwuXXyQTbm8gU3K7Dc2RlXLJEvsRGBGhROrLm9VechQTAd3OsyqDKQjRIRoWHA3fcZaTjkdNPPqZlTUa9BJirU5MI3yCmK7CVvPI2lBDvRA5Jef7xAtUp\/xDyKf237ngcjDpjhXD9Q1AlKobLYoR18NhplxMf9OS163ix7pxoNbkdc1dshtE6fePVSXrjMaU1R+bW+lc\/TYJ1QBg7CcSwmwQkaveL7k+e1An1LJcQ2PytOWaoP+POLpV9NAIOUKTG3LFP4TY09OYifUE+fo5J4DeZiC0JLntqQYqWcwbMTlusKO6uoLE1G\/vnWA8D23Q6wrJoDYf3bWu2oS8PnLI778K05Stm0O33Nsjcb8b8qDd\/q3O8MMVWgtR9hEfShZ\/ewBjA03So0sHkgkmVhKY4LPPncYgOL1y0Xul4YgGTxPiJOuZJ7yQ3p\/YDQm6Y9wTe+VauhcyfZw6gj45po6ILiYKqPmDDYojDkhQ+CkKPBC8ES8YvhY7v7kZXHZqNBp99GkoT9H7nm\/1YgF4Ust6gTUPHSwU2ACcx5XWcTa4CMO3E5KQ2gbEbE6LEfSCTiwZEDECGsjRuHti8Iguet4xQJpbdhfDBgcwYCAAYp4iFxU88tU9e158Eo34glZAXtW49gBNrm8gzHJsoIws\/lM07dMhbOO9o9JeRzuxG4ty\/Jvzy16UGsL5tuLDEUuckX8mK894UStkfhKgdisVjjBVEZfZZueQQcHWdNeIedtxDBKCVixFlUq7tMGIR4dfFM6mgR8ciWMaH6XwhbOrrIlqGSDmQHaPTarXlhTcqSnzDi8CzuubLCGeMOJpJl3zsj8hxDO+w91OjoYCiV6mXy4IaGOHkRUfZu0b5Y+opwXOVf4gc4SzavBKfaCfv+aYWHArte6VTndIA2kz\/Ag1zzMbmY3CYM7NhQw7dnIaZpgMGveb5m1FGmEhAW2FbBD2BPb4rfBA5qn55a23OKl4+MJen5XYP2ZrYwL47jakYahJjgMDaEbKldAjeF7xzLkHkxzgTcZ5RbaZMu8NU+k3RqqBPUvX39PXPu2+Rg+KBVnc4G7o\/8vD1QeXrlyr1XszignfwOSY8YePCz7ZbqBs5GQO28whMj0+UK9SpXjyK3b7sqTJ2PJFDlPmCpbddkhW2ij1KiPY\/FRvzvqULAvLvdmcly3PtINoE9BfR6dAS+\/Lojue86Z8JuF3VrE5Mu93UlIr7+9TBKzXyrm0YbxB08z2b4M3pjzRngKS0islfFu\/SODiv1w4Qcd67tPe1HVH3PJ5Oy6XkNQSPI6mBF+BoAbbxITBHlQvpsdwy+W04SigBj9bivEnilkKuJ+GAFPcSbpsvD2gUCBAd2HIffcMmA4w3bIrjKUtOBSVN+PIklRyXFBQUMtjmRyvA1JJrwin9TZnHsBAQDjzX5yZC1eisGwKGHWPhdwdtJwCZu\/PArzpoSLOETpLIETEP1kKpM0Sym\/yZK1ra5rr3c02OMK\/pfbpdQdzXt2uy1K4Q8hWyyFZB39axz4vOGwY5cmGvnD23hHACFWtNQffSTkokYgcClLM64nCn6Hb6NeMmDbDwTAylmYHjg9qlS113rCrIaH8DnkWFdQyALekAJryewFvlUgziI9WID\/fuZyF+JWmq2Q4osYo2s6uEHF+lQmp2eq0IpDSg0CUX4eLxKZMlNVKPwzwzMI0fQ4J4sWeHGd1CvfGziAA8Y0YgLyIHKZ\/umpOdEw4Hm2P+3RF9LeKOkJnA\/esI7vglKJX8IhrXC8ea5fDn3Fxq+8RORsQ4CIPvPkAXbDQ+GMp5cpVvrt7jzFp711ukZ2ELoBm+drg5ydMpbYujDxzHyFSXiPOdYIBbiT5Ca4lJ0JqGmA2uEq2S6fp8voa2kPe3\/GO9nULhVwxIcPUrfodorufjrMQbl5zK1JcL5ZtcMCTD3bC5SGadq5AoNZ7I1Jf294qqXJ06kkdtDDfCA5XrdVEqLc3rdnGOaOCoh3P\/2YDCsyHDEdyWT2Sf3OtESgj8\/wTxonPLi9zWHesgTIGLqpbdVbL1gBUl\/TsptchbXm4NTN339g\/H\/OqKFidQPtbsbvv\/9QPrhgaX4Q6JNJrK7BOxbz9pUk\/sKmUEwa9U9AJ\/66TZvB7lxmnL34JiH4oNk9vKUKVYsklSCZYpuXGaKDCQloofuF7LGOQ29G+cCHZSUsBrzUwXtQWDq59KiQkz\/EGs1Qxzqqu9UdseQFM1r78mx+sXHfPxVHW3IjxJXi1Ki2upgP\/HlhI5ccioxPzbOtdmKDeqA6nUOC55orYz83ayoHXLjS3AzUj2CSoRlWY0IfRp6wG+A7xkLcgCb0nc5k2QXuQi9U=","iv":"2981149a6fa96c77d6be037064970a62","s":"87b6c9fb1d8da946"}
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