Marketing
December 6, 2019
Loyalty programs should prove their value to shoppers. Image credit: Neiman Marcus
By Sarah Jones
Consumers’ interest in signing up for loyalty programs has waned in the past few years, as privacy concerns and a lower perceived value for membership make them hesitant to enroll.
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","iv":"d6264c0175b3ca8d59a45476e85bee18","s":"d3e48cb7cf4c4b6e"}
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