Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"4eb054ed498e4261d4928f7d5acd7595","s":"f63c3ba73954662d"}
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