Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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","iv":"b0098839001d06832cd39e7ae052a41d","s":"00c348e329c09406"}
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