Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
{"ct":"ZnJ2qBN4o7dTWB2qiMTVvM\/DQy+KHjReij4wJM\/v8Clyei+XB+FLSaVHYF\/DYh4zwZJpJLtMd9SBGZm6e4dyMlbK4dtnx+BOmzIs+JF81jAzAXgqQiXO53w2HXzLuCVT1gBettWwpJtJ\/Y17cE+dhkwY8Zr7B6Eht8LLIZhXwWONQUgHSGHHAPKvbQc5FlImonRDyoMIoW4XFLrqt1geu\/4egOfoGRtngMe5XzPFQScqdi19WB+A6yzfarSIrfN7rTHAjDvwRcfJXMZ\/QTqtvx21N6JYcwo05+\/uSlySa0a8jrS3erqKQ7\/Pe97IQPo1\/BEWD6LskelXcsUYRE\/gv5VEf3QExe61CcEHuDDbMTqTSrUzg9O1OBBgCqPAJ47\/LfUjPZptvFm3SF40MbrjJSFdtnYJv34uzM0ZxDys7lfp32jZ0THQSEoU7w90qM6gRs9Tsb91ccHia6f8GEBgexYZdrl\/z8xE+\/43kU1L7LPI9jHXD4dYONyDdSbPOGDUmabxWJeZgCkw8u9fBqNXlFmjKAQfELEBHpo3vOOcLndB7Gkl4sAULpK7oVcSaMtdEfihQQYsRM5Dkm9uzAdK00ZyLkf+FTbjepEzqmhp2OD3jeitS5\/K6r1b2nQl0AIb\/i8Q7y4vYodYxncE\/QaOB4ByH1+odhYVkvhfhF8K+IxVCcxc7EBPrEoc+9Q7Ac\/ZhyX88+ZlqDAwTgC401TSL5YWx7Lq1g2G6xcRaIfI11M68y\/IWUQLG0IqOUtS50CtfsD\/W6xCb+AUYTLEdo+uzEC3knJy+cbdifpzFd14hT0wdZLpo281W81Ws8v+SdbeRpAlbT\/d7kbYc59g+p1pOb3h0kgp1aHIhPii+p0zzS4XnB71rUU8mO6DRTItyxv8alR6aRKl0\/N+fDqFTSAR+1ELWSdxJu\/h9GgxKT7pzhonsgl+2AHGpKHRBPLhtnxz\/FpXNBWWbxnYl7IJCqsPJliGDA8z\/ykqX8tTWImmQSY\/xSSF+0cjovylt+HB2EMqGapsO7xF7qkwp1T\/4mZNCFa47XqS6Lc9MUbKEg9+Xkie03MfQQ+odjendVwL+N2x\/ufGk8S076UAkPjaVv0EXTiHiDPzW\/Hs5JaN93hwLahb3D6d3lsC5Z7X4rYg40h8WqWGQX5QTaCEqzxtoIHcz0lxBva7D0Ioh1NKBteOw0hTWyIfab1QjMrKVj3CgxBV+j2oKVw2ML0JR5fyFfe2uWJue76H8BhRRjqxK7egv1TGnh\/ek6FVejNtzUcTFVYZWjgsNaRoOHazK3bCUFvAiZlaaz4+6mQ\/NwI7oBx+XY8e3xhO4EfFcaSafJA\/HfsGTv5TvT0pGqCHtZgvde9xxKDcqi0j30n8GZWRql6HqU10A3+xWItYdvMZLz1O3+MSExPTKHO9XFcZj\/hKEF3errNAo+U\/yseONdFQ8+NZGgCDiLtlGUcIyNkQjd71n3auWLBX\/BTnwG6N6W58qRsEytGUBxcYr9lsJIHmTYsG50GERzqEPdYXj7EKw3oJLwZFJ2MssPWStiFSUbLGZV9glTVfC8vqqv+1GwchY1rPhm6TpBCokhq9yOfywN8mispFCS1UZ4GMNmjHGzK4FT4iF1Es1LEq8jZ5as\/MPez9IO\/4\/md05G4u\/uRfImn8R6Hd95Qoc\/0WQ2UXD0JRcs3GHqxcgv9pIbJHfr66GTV9i3d6QeMppXRNTG\/azQa9Erswmu5EVq\/fiBSkAfLrn7\/01a8LwMob9IYcUB7vIVohmlV7jHd760U9ieNzWsG58L88tXD9Qe+9WjLNKNp8Gzwh3OXDpXHswX2Wq5hHIOGftAo1tfXS\/s0agDSy0m8Y+47MVEW7e\/yN4ZEbze+yBeRZj9f7MBgQMOIN+XKSXb6CJRKJWU2Mp\/JX83lmpkRciKgV3g5u\/T6jF7YNoJB+GX2JO7v\/OtCJSs\/B2yCG73H8Z\/FQ9aOsaRKXgSmVFoe+ynmz\/jLNGDejYYBG1JsveNNtR2rqJ3p4PFpk47F4k8ZgRARsRgZ2Z1QHlJPCIJfaBErL9g7IfxYfcMz9WzNp2CwZT0wP4WQNX\/2+netSaWjgi2DE5Irqq97MVioX9GcJc8glVK5yHUswC2PAxV3AP0+cj6gO+XTLWXFwsTArwWXNm7FCaqoZBY++XlvQpJmQSz6tCgxPFpWCp8eM5K\/5FmSj4K25WO9GI3KENIJg3AFXvykzhgO\/d4ODQKDYZL81IuxGB0ZWKIKEfOU4rMgu4QjtCfw6PPR\/EVVeSeO8gf4\/M\/O2a4sac\/QymGPy4D+Npvi+N2JatNcfts2BrUUwMqUv2IpeqMiOhRdOY\/7gPnpNKRRbq\/wMp74PjNcVBnw9C7unfersSmKob4SHwGi7jP3DzHSkM7DfziD7rVyzMpG6JhSYJtD+YuSDSc6lkJHJYGVcfi0op5vjWMHrI7vs3Tjp\/fTtLv14BYCU4uWpRPaFJqnIhP0+iNWVcoHWOvx6eHxUPh1sLs\/qmyU3H82LvVUWyuz\/LF0eEXlYoyDhIacORycbm6Z8ykqS\/2ULRx43xck4oDIp+NcGs3bvOOGN3mZZOsyd8e5Zg3IoifwhnNIYUZsFdKngdAWTMV8sRrfJg1iqRlZye7JRMt6YEYwjj+Pjb83gA7glntB9LLUnT5KfoCYiMXY9HlHbeKDNmr2VFrAiDa0URJ0JWQDhBb3nKAcoFyRjyZ\/fZcg47CAhCQcdDtkOURrEXtzjmEPr3eYdGMgGanh7JYXahos+sjLE7OsyX\/Cj7Z5fiTGYYQahmYNdKS9\/eS5rEnsWR8tvzfB3SStseb7ATOMdQEMI4iojz2c7x+3PSE36pE5EoNbzBzeP0LsYIPHKQNxZ1JBHL6AeCKll2QrTOMQpDmbNeyh4w6cbwggxf8KX269wYDy95rKN+UOYy2L1au3ESdCKTA3whhcs5TFlKK5ROmqAXAz5pdPpRHqswgoDmzAmkvFEvhGXTIwk6pi0A\/uT7nVl4tGvmw4oD27BOMr9zACKdRnPUZsF5ZntaU3LP5ZsBkzjsqSMePQ9EnHaWDp9XvY7XRt3+fMkUkosrN9BJOhaIeMDflrvMBV3fVR6w2b0R0K5HC\/IrHnMDV9W64qzNr12YN2j5MTnLq94Wp6yHM8yXcY6xqWOVDVHLMBPRaciapndOtWFyyV1QYRRiRbk5PW20lfp23pP9wr2vx7NZywB7DjXrV+LJPnArQS\/sr596TfqfL+56ok4afJzm\/g6hiVQFGItA0b\/UylYo+icsirVPg6zxdnnQ3Uuv1frgi6bQ24k5KpRcw4hoF1\/mC3xWPz\/Nj4zkGFziBDzCzQDrvMCAPJC\/Afes29IC4Cz4jKl08B+OaFiJNSgbipEpiKGqt\/sdL5iJc91Yy0yrpuxINjQjBvuf+sNnbd073y7aH\/RsvhUf557pwPjwBgLHOGoAQeFYsWTyM5j2IEoIW\/5mGxjZnTWlnX0ToYhv+Vkqet8OyCim95W9J7q4LurAnYvIhRCCjISVjurGPWM0JO7RT2aeeXLu4FGGKWiVb9BOTyFhcW1fm3NEXC9dh+7M71\/uHfQmSF+Mp7+cVVUt1meiicWYbcWI0eL+Kq0vFTfAw1ghckRR\/zxZsobwEPiuqViZetIsN2jez\/cPFvHvyWphp9822TtEjyH+sb1sPZEK9Cv64jbWxU5\/1xcP8gvP1VNIVl7TXYIy+EMv8D92UtOTM8QcphWFY5\/0DHVMjpnv50C\/XWtJ9BpndBiAEVTDDEG4N9BneK1S\/x0nj3h6Vtuz\/G32z5XZUSmupGdqufvoXmqHhSiAwS0CqitsiMNNvjnCVXVDFVVTFaugas5EWhz+qqWRN4+TrkQJcp08R\/y2koIMBkpmaJD63dzxZHA5y6MbAimkLHn+vHPU6KhBw9EmLOhVMNyGCpP1lgKRLRPcUoJ+Mso6ySsQVEoAjGLO0ev9f8EMe3dMvt\/8ht4PdOiOlCUNFCTVmiOKnX9L3tGFuCSmb3tv3K+0LFIt6Em6p+xvbOOlX1hupv\/CRkgty\/9rV3WPwmFXhccSO3kjw8IcHHg003FUdnzObifCYYAAYbuzzIWXgnoYu\/\/Lu2rqMzGbEXJrBiacIpkbenAYG6AnXThCZI8hvE1PITAfHDcLmHWiToV46NnaRttyssUSTVt8d7fWrxWqR3aobXuBpZlM70SYMLluk7jbj8E5gzYTEEhV1EGyPiWlKzxRRN\/KwAvKQbuvqfPMY1jcheJu5Ry7bOGE16ua+5zAVoICkwm3fI1ZqKlk3EPyMv1xBM0YZ5Md7eQe8BVfz3lP3TsMBq4FgP4BXOw6AzkAlPQVG6SVosJgPt1o\/+FInNCcRAYN3NNeXEOAjH3OaRzKjs7Q1XAR13vfE9qXbzZ7xJYS6q+WYhvFS0orshug8NssxMbUEcc8Dn\/7pmgUHjCV7EYH2IGWtd5q+7hWMTiOkziltluBqpE6eDEPU7L04O49dP5znL2kDMwHPr1pJ4YivujhT1R7Hh6t9ZtZoqpPb0q3ao1EsWM06wz5PyHsuq906mKWrCO4TTC0\/2zmjIwD4z8vIkeWMR9LY+qY08AdgDvmACQVtDwfpt0gRnwjdteP0kZG+5\/UelxSBSToBntyCJiKD1UeeFEJvqNgP8gSaKciwW7VDQaCaoHlgZKX5g7Jeh8oIZOqadVIrx5H6rNKTT5yOU6KcGNqTEZUKrlJohV7+g9OFYZmffmdmR2pNAalBKy+qu4foPTdHScvtoPSV0Bs+ySkUZzsxutLHFhNbgcEquo8hNHdmMknAwJWwooxTqoqrYJXuwFc46ib0lNkgKLH2Sg0t6GqmD209XVZJXeB4qJ+4JtokNa\/E9LMEj88+MMkbriV7u5QHgH2tFMrdJhrlGL1GfIVRVyQqnlNpLCl+TurvIoMz\/PXqV5Vb914HVtUFQNARq8tPQ8guG0Egqwozk35a1Kow0Nx+AQAxYTGbckGzNOGiwCYhG4eur862f8gxA5TRbvKpsL8Hb8yG8Gx75LgudBa2CWFkx+y7lb0FYWivI1ZWl8tOKG9XRfbS\/4sdV060+IdAaxYh5pwyOeR8Rj3QwFDhGPcqGA0eRL9bbdTf9nIMn9rqXpkgNNHbFyBwHpGhSINitQ1OVkpxemtrMKfSbH4q1ex4wPiJgIxFp\/3HluKeVhBmkLEAiJ\/u0IuiZ5t5ntozGvGIRhWb+VL21oj4eEf1tDD9z5IGXlx6tgnLR3qALOQXF68jX66O8t87RneHkr5vCobhdpxcCwQQFe0+EYu5t4TOZAv6eXlrNywPVLo6ruDFqbS4HwXxal+95bXD36xlLVYin40vdsG6K9LVT\/M1M5oQlUCJ4D8Hzx+3vXIwWs0qxpzuIC4UsbUoiBuCE+WratP86QLy+UKAZ8t\/wf\/MjyosObsHrnnntPkF2BSC\/3VcB+qoMBkFXKg450tG5BEb7FLiV7u+4Yd1uNd4tTFo4KHKPjCKscCOQkrAoGoEgv+FfD6ssrIKWAEyfOFX7PwMovPIMTLBVcGJ1yZDyTfk+63AkQIVun8dyTpcKX3272Qp21XKQV01aWhpjEywFivJFNmKdMA5dHNvaS1VljE3aKyIMXY9YnRJQfyin\/jwXuyr7O7SSt+JcwXgontKww6w91NNdk28OQ5jVqQmE6osNX9LnpEz915ZocGtUk5\/+zX2u\/aFAi9ygfB0cs9fzrfM0QuiaFI1Gyak+fvRkc49y\/W8V779R1\/SHxmimfwv8kEbKKLgrGBXfFRQETOnfewGgSlLl4tDOsAFNETt27DmWRLSHrn4s7WbJLZC8M47s1HTnYwwegfJS2EL4jk4yHZ5l09bPV0bBe+5u5vSjkKUqPtrcP+Jbx9vRiT6e0bS+OHiG59XyHTZp2bCTMjfCVBu27b8pGQSX40WEIdRC+7m3OWOdTFfQRJoG35kU3\/RIosTJkhXksWxP80Louz9zNsyVe+f+d4x0fmJrTpaHGM5Q649yqw3kndjtP170qX4MJ1GMPdkTLslgz10BExPRKnlC8RsYTLHw73HGGjRh1FgRyRHNx3piR+hkm6oweUy7k9okt1LeCfhrsD\/kguPkhphq3uF5SMMT1orRCO2QrtAUzoydEFEflE2QXzbIVYf1ZG8fln7CRcytSdRRVkQjiHSEBrXhiHoqoW83H1ZULRlKkpBAI3guyMCsJkJi9bV1lBhsfeeIOrSZ\/qjQI1cozmYgxmnNL4Nc3BzuP3N6WN\/ciEk\/QpLzM52TIARCqcLubUjedFUREDqX5ldJiCepswbnKzaV5YOVKQCnmB1YH86Un75YlXXll5B9uVe3ePJHRhHiaqDYCacwzvAeO6f+RB6+DB5Ejbtq6HG1J7fGoW0eWeZTY0c6e6F2KcKtI7ObVzgTOMCZDVhV1OYu\/dBuIP76FAIQ2Ks8Rc3An0yGzyOTeYj5FjMfFTlUTRJxWbBub4Wx2sVT3sWR\/EbviO\/e3C1PimfqMwXOj2s90Qccayz5rnv7izscrMBWNeLyBOPsBrY04OnIXv5OhEv32bXT8WyTafgLu48N\/C77PKfGokHr6DLQPQvEniDyjciUN9AYYI4fykQERx52IjcWOfkkEuAh+CFM952NjRq4tjOXxl2DL8txqXIJpbVGNuC3F7sLIkae4+cOgrbn6Dnhvf9kUIuzRHswf5dYaF6InAZzRpWcjt1VtbZM+uApOsDhrQ+n4r+jcEp5dHayPuJXOrQWMTCOx8Qpp+jZKJyXhNR3\/BGLn\/8RSag+i5yyJF0g1NOcslJZlBiFUcruOEv9AKbvoZ9tl5asrTgAWIti6L0yG3oa+k8kW8aM\/8+eusHdpjOo7CYDLo52gbtamxkH6ntSxjti8ZF9ILlOS3B69Is6BoGCoASLCDpr+DvZLF1at4+Dl1OlsXQJ80FSQgoskmDB+Gqa46QzKl6AhJskJD3iX8zwoJztzyUmLHcym8V6wBnD0W5kzb4m4lSt0zYAKqFz8god1ekhEk02VZliKIamUzecQt9EC4z\/+JuKWapaG0jgESL37WPut1+7rFsvZNcHxFFIoZ1lTkSJxLhTbIIj1EXGlXdZG5oh44LVkjM9KkEglzCAj7k9ErHWlw6954xGtRVwl2tmJ3mprh4FkB6K81+sqTIgJPlqHfJ00Y\/mD8ELnRmvPm92v2tT1H8N5QUbasor84E+W+kRu9vQAlsKNW4iMsLztvTbaIpd991RG5LNv08PPusJLQUB082BBEjJFfcFbpa8hU9QI6uFUwXpch7f6FScnbjVSp9v6a45ALPK9mnTYjxqfbqFANhWBpf+Ttydl+GtDC1gjTi41ZihD\/HJX8ejNt15+m\/FovZQp1dld4lqYd0Vm\/QQ6yqIfYD+OIOnUgUUcQ7f0VOjSCjynGNnQ2LcMlZoqMPjtwXxt07jdtkVgrVEv8SYFdeSbQsuU7jGKY9MchEBXUzC34eIRDrX+F2JMHZxm8SAjahw\/5ykI7SkPnc22gupAKRHmGL3zMkSEkhIZG0ZCpsWR7iyJoKWzlapPWb9DYuS+vftC+jOI8eNTHog54ya2wh6GWotBk5J6pcE0jREcWA8xM+EldPwf+IDTLStNeev1gqCEfVZomF67mig\/e6J4WZQL8fUrz3Sf3T7jUSAtyRvtQZIIfqwTVewulmVINUMEQ+norH0F8UuVgFMW6CIE+7NOl8IKRcLIasoXo6UOjdKHYr4jXc9GtM9FxsOX\/NVGcNy6Jez0ycYSwrRFBH0dW1EK4zqfvs7IVtq7V2huOJXARfI+idpvt7v9yU\/qK98XO0UCEIrS\/FiBPi96wkYnkKqi4LgUa6t5SGQSDU4MvVKPuRSWQfvY0pySqN6dPoh1+dL1Bnlq2iMB5JMjxHZRAzUY6HOfg\/IdDmLJHkMvYFQUIYzhTEIpTeq9gCfAogavS3CaiXu+O3oyAus0D7myCpM+GHmLo9EHCTBcxcqF+5NwX1yWTPmf6p4YHO\/lQ9XhBurk5bRjCMj\/02eSYkAQxhBGlxAjwj05a9TZKZi7TOJG4UFkWa7GIvJa86Dw9Bk+u1eskNuXpxJbcA2nh9f6BCIfKeJ58LfMlrWGzg\/6tNqNHyrQEFuuYZhGx\/MR+GYMta5CSlI4UDQtg81ESVULMIm10HSyVSVLjR2DChdNsgh6+inYcSkDbToIaJmUDkmt3MiI\/8NIl9nzVSW2tuZLagIqUqcqrOHJBaY7hnMmU6k8qZW5hxuBy+REO2HnOGUkUcvmTzuNiHoRrtChZfx7zTQxIOLJfrxjCTmraNJaJ03rqpRV3E2NK1Qxb3i3f8m8YANlgwVoBEaafSvIZfozQWhAj2eAaZAg+A85P\/1518I\/KlMVAwXMhccPzvurMZOR+Q90x9t+C\/wR3QEqZAbIc20TwlP7k7QFe1JQjQoDxoYWt9GL8NEnlz\/BlYmspVWhvN7+ZWMeDpeq4SkAOXOgKLXZH185MgCJpFVmVJ6Z3OmcXT\/VGMCgDDsm1G\/AS+f\/ISQ9RArOvo\/8bmfCb1KzaF+LEmtQJSPbLr3tIK0nODgByLtW3dAAQ4CX\/u1vbtLNnu8cslBW7XFDzupmG8otdxjS6f2YCU+VqYfeSbHR4dXtG37hsuh9f1w\/Mxul6SMNDrjxFKr7BCZ2GffogwcjrXpNwoReYkUu3fo8C1LMBkgxZChcSNIPZ+eNxPPSBWrar8IQl9tvhx2GZ2R\/bTRDaaupGQPrAqhAz5X1Uj6yl3fOIoLx9JUTg08rnHwCa1R9C2hBWMSI89EZPMg\/pt3t9571JCNBd9wPeI3tirjF\/Gjv398bB7sfkW5Vk3pYX3O7Hf2KNzgLwjHo+hw4M6K0eblGr+JmrEu4TcL3C\/9kw0nqDRJV1RU60Ny8Bvi+7XryVB4MT9m\/6jyCwwDu\/tA5FuvQasP6QH5K04MzrXLvkAnBdPMUhgkhfu9uP\/ibiq+JPz23sJL\/SDiq2Umlqz2Gs3xYdT1nbjYKAdcwzYm\/kajQyKrmGuklPdhJTX8OdCts4y7Qn9XLVEiXF6hjOcPDQx0R3WKktHmEUa0AOWbuOWGKniLOaWv5fXgEWn7PeR9hftnbKDiuXG3Hd2LUzzN3JhRBBCI9OKAWBtLPmn\/Ur+kmzXU1ey\/wBscakiW4qqa4bnJWkD\/JO1qgqRwOorvUj5BKvcASzjoZnqGTQLf2LE1B\/vmyunRD3qpz9i+l60FzVnWBDXqlLo\/gDhyQCLRTpOcTxQ\/DkFUA4jZVFlG6UIxOR4crhyjOua6xDuanbqXxAsGpqDRySsNZWrQWVoajEW1LfKahSS\/+Cb0AJMEflB8vgOF2\/ipA1E8GtybtMdXRUvpX59DS5lw9XgCaStDDAJqqidkwv+qTfCrGOPvBzd516KzZfvemCh1rTC4fvtE4WM9D3qCFubFuf2OzP+116bPMjtUc17pfT6lzJ85gHJ7yINZ03Ho04k\/2DtJy9oMa8BnKc458hiOccodkt+9AEaPH6lWAJB2sCnzvYZLJtV06BUffRwWg71v\/cQM3l1VivXLypL0fYjiacDSEs5UO0LRNctEvDU+DnOY7dfKK\/ax8V0QT5oQnXYivY8B8k6c2lJ9PByaqT+pdyRt8ds31iMVB25z9GR1dPBYbll2VNBSkxE7OEONW+u\/pqT3qr87iGSOmR4\/8GUIeDgQpoQ5o0MvdK1olZXdpBqh9ebF+bff96CkG6kj03nivF4GWYAzmSfzGitWznNdXSIc1HnHKBoB60Nxbq8HdyZa95w==","iv":"e6ff873adda7d9fc8bf0c47e9043d4b1","s":"23ed1d9012b6bd5c"}
Share your thoughts. Click here