Marketing
December 12, 2019
Vestiaire Collective AW19 campaign. Image credit: Vestiaire Collective
By Sarah Jones
With increasing attention placed on sustainability and the footprint around consumption, the stigma around pre-owned items has lifted and given way to secondhand as a form of status symbol.
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ea1n4g8qjifBoKmRMXOiybfkRCjkg+sVU57ecQI4tU37H+Kv0TGK8z8MEG1Z31w3Ph6Cp0DfaC8fzhVwzHwTM5ldPs4bclLEW2g7572bkzTx4EawED2OJ72NC\/HzAUyR5rtPnYgRpxltgropSDo62rl4OpIlIup0Qa6NwQVATOAoSjH3VXDKPZdsPbR70b8K62g\/pWeoV1\/4Sg6wLjbIMN9PEgykMPmqFOROAg9Gdlz\/xoQoCOREStrBcBcXdYwCz5mRDBUTASw9SPo0DC70f7eOcpFSlFInyhYKIb3oTD\/jDdnUZ1wGoQDgSSYkWE83u4ZRn\/Mq2W8FHELa8gz\/X6wcZZCWfoCmHLx57QEXctwN0\/O2LN6MS+7iusFk8m7jR0IIacMJtZvQsBzbEYrwnn9HC7HrZZlr3HWX8lxo0OBoe+xKpZycf5wzrAN+r6JS+EwO\/2zQ1lx6Z5kNo8uyCT5Nz0n+BnoD1hMwaCdH0OVurKr+2cwxTSJbkdpXSps1qlTp4fygC+9wcZjd1NJ7pK2Y2FrlLWhip0IsJy0HR1Te8kEat8RaHvdjt8DxPeZKnvJKutwTFGNXJJpLrIIpTTuHI2slkrtj7UxiDBblMTSgpg47ZmdC+X7yJ3hxNowECqLKykuGTpdtNLKDJClToUKHXbq69eImh1fQ+oGqFqX45tGOwaQn83sryipsJZVZUF2qYMUngPktD\/yxfHEbZ+1GYVM2riGyPLNkjwi5JLi7nGY5Xf7AO1ztQ7uOGsFQi9qpdsH6h4BrUmlk+fFviIkrfx\/w4ZyYDgsvDbD6tKHxS9itew2WpyO6z63rhhnN0Px7CoLcoSoRKLeitJuxyrWaRgtULloiDlv\/+yYLtW3mjEM3NBAjZubISaP5DTLlSECk3EooiMzM9r3QQ0gdE5dmvH0ryXOR57Z\/mohVcwRcOSq8C0z5I026F0+ytTjd2UXiEp5alCM8oxdxsb89D2\/zyoYys4VYXk3432B+bH11jFxN\/YoNk2k4rV+broqNrA8ABG+d6viV1ikuXDBvUFk2sUaWiKWYS0waQ9x2SHy750tMviEMc9oYrsXsBKaXbNvpHb5v6jPiRKFEwDUOzJymnhDKK+b1n+UTy0G1I7h80\/zLcVnbh3t9GOybbzGZ8OuPCxAgWtPIZ88YGWOd1b3EGszYC2n43JqvdzHNsiKo1gYEz\/odaJLZmFYG4LOKhF5NS7ki5dyjDN3OWqBQ0USMzdsOxbiokXeOW6akXylgQjln8nTP\/BL50IQG8gahOGNuy0BSo8Yiu8zXAg7xmVAbS2WznLlNa11wRZpQwzpagXGCrpoip1yrbseQxpX\/q5cZIQFAyJtVJNmsPajx1UugOI+3wktV9uLTh32fOXQmbJ8ohuYPPIVqntZNDkXYPrsOJr4ymgP\/s665tnE0JuBGpfAJ93WUHLYfFrvHxrQNGmBEo4zScPFKk6iZA\/eomGIXY29P8S\/GNfd09F+YPoSNmR4PHrM3bjmp\/dM8UYaVOIOL9s5++0A1wknS3z61rNCkKN6tvCIIqV1PONr5y89m208YwuVdKMEkHUyK12ayPmF2+p0GQD5kRYzOauTKHNNTRxIbWrndwyFbhF\/NiRCTY06qzCANWe+eoTH2wxe3lznstb\/EF1S6G0RrX7mKEftUnLdMmUWvbCbLPyIul8GYsE1eLmXt1KWVXSdvX8YE28UY87rUybWvt5KVTo7i7pwkAyRr0aJby3UpJBR9X5a+SSHfdxs33AVuIg0bAMyL7AGXDdo5N8S6Wu3MsHQAQAE7L7K89dRnUx4+MDA2miXDy\/UV+UVSORtjOrPKAxoQtLPorc+E2zho4P2DYoyjEIvTm2Khe0TM46P42mRugttBkvOBehEZv4NIl+ud9jECKhRhW2IsGrTQCVKA1d4AreRECCRA+7ZKbRW35fE1RfFbthdKq3ITtrofH1aTz9yZ8ejuTogZJE90TZ7qynSdgdtfXEWenlOvI98fFtro5oOaZx47KR9Z4scLnYNT7+ICsjWHHW47kPjZUtjsEu5YFQvXvm3FKNunXZtnl4RSwDLoNTbDeVF\/doE\/aj4cjI+FdgGbwcoEFmjgyGoqUcEeEXJ\/T6+Te25FM4J8NElJsomYfRnxJF48dvFVuLrIq9x5nUxUMwMW6kzeHJ7\/j8s6J1ELAlQGQdU\/14zjWIxj3fEAWY4VdoM0oMwaaOpsd4Fqg3ed5KUD+XGY+XPMj7BXkOrIebY57wC3kRyxD2WT6Doui3gGSV\/vKpF29ABQ8JY9g8jAmucHVSfXYzmmZHQDGEQbdgcwjxD9tnuvIpCuRrBlMrmVRBAVWEblbRkwrkj5Tgjv0AXiWRsGLJA8xVX7Q5LhkOmLxVlqTMB+t4r0xIirHiShesbGq9CVSC4U7SJoEC1vZfcgrklu+V0xcPINx0Mkj09XIfXygkCsROqMNJBtnGkoNHckOy5Wu\/eG37C3DBD0sDBXg22uNLXWTfmufLsgUZG+T8xSMmTmKt\/XgwjuJV9D5mrfXTLOP5c0nED6votINCLEtWSmEMFD4yJRF4vjI\/u\/naM\/ybsNA85QRhNVSuDoWRJw2BoHEwNjAKjBqNF6uqX0gPjeYTsOI0ZKccRpIPPe5PmTenOdLQyBqNQ7QlZ0o2Wt8ZSYfpEbod+330LuWEHM0ikUSQnZt4Dgjct0CCUrZejaVnGVH0d2u3sx\/KDqAPbI+cTr5C8Hz8NvjPn5\/xDFmO+yT5CYff6ptoAsZlSHOCSb+s48nv\/QBMnQ6HKrt2sQxddj7d8+8O1pYxdaIo+fqjndMFKhNMWo5ICpeYfl+0w\/kO56IZkCHa9PostQz4oDZZ58WAUlVuCuZYnS3jOIi9FR1vLrwrM5ZUNYvT2ecdY2RHyXQK7a9O+VuwAjmt9tDIruR0Y9Ic\/ZKo4oWEAMKbCiT9tIrBUH0wQly+NFsYT5ZrQ1V\/HlEwWFKGcAXMTSIb5xDS2o2tRFoWvvWN9pNpPJlviOYEbMx8rCKzKi1YQKGZ70+O23drnqHLNcMo0cuADue+mOMJpvXg3wSOFPcSibgEQTJmVY6UXw9DMShmZM+f0Q3RwtpZIYXSC6yHHAfPFXWEQW9RKM+iKcuGU8Yw+TjzBEuyqt9FphRi489G1WlUeaTt7YciLzIjmRnJgpNd6iSuzoANY\/r7A2AI81c3hZrKbQB83z\/SvolUgrmOBQPxiqbJ0cTyBdU64ts01jfVkpI4hvcbMzM2PzOkXRrl6Ljr4XBZ5kF39A9329qCCWURLpCeLLU9BEGwGE\/rSANdBamX5Fk3+q\/TnWt\/gmeI6ORj3hUoxsuR+2HgYiZJcTfgWvLy\/MIUdU2JsI\/KDK0c0eVMne2RNEfmAdIRN3Acr3e7fyWA8DcD4LfJxRTxp1GuPw1OI5Dv1gpnswji6u3P1ke59kMcBfujpMM2ycapNIn6g9M\/XKzvuLn\/Yz8NGyua8tdW16E2A4vE5ClDOX+GJT\/k5d5mRvMDh0Q\/BcpenEqAlkT8cq7cGo+V9fZ7zLUCxYt2hJXq0tfy311frN+jN6fYlKCneo4Izr+psDc637pukBm\/\/yi2KP3XVg2vOBMhXjw6G\/cRXw4SsDXVCvwQzkSQ5bjZUdZ4iswjNp2GQfe7QiPLBzYrIQPg32jLcmoXJUqA9dSCMxEw3KS3EHeD2wuvTOatYUogBtI1Q7+WNZwqRsvwpv3geJbH6vjAZkwVWDN+1aOpJt7ogeaRqC6H6r+KADMsafDJkgKTCA0LUJXNoyEgZtU+gh9DkP43UR3gDSD9ZRfZsT+QqAK7cGH3Nfdf3lSHrkHTif6atyr9UmPCcyrS2lGQnEwSkGRVZUzxEeuP1zQRs+gSG\/uqWcYSL2H35hE1sJ8CypViaHGITgXvh4oP4el4tjW1XqZ2yFgFhKIgVeL8nkN7oO+wJrBM4Htf5b8F\/exSL5uLjTHlm8mnvgiz3y15Uk0E8RR6TWG\/d5sJKq4oGo3j8PCM5ZUr3r8u85C+GaPyM6gqvJuEhqQyWudhi+LpR27YbkcqZf4DwVxpt0qU2EiCs1oSWKJcohmdEN0mxvO0+ZwOgFh4ymkYrV2V9Xrp4H26LCmPn1DkFLijSGlXvS1Q8juXhf5RfwAkCkr6m0UBdDoVDkXxmlKEjHc\/11oluaUKrQKpGKFRHcwVSxo8oL0nIykWyyUWwXLwGkoGPiRBOm71ABfyT0mY7iCrl7nesttwvr8wggdm+tvLetheU2ezI6ZPLvbqOv99Uu6YHu6xXaMd4MPq6RP2NRbGrylWziw2R1Yt3nxyZNF04rEaw9Px79nXM\/rB1tH5Oyn3cc\/grN\/\/D9Ouuvr8zTtMYjpssHwEbbijWSXnwLJIJYQM9jPkqiliQJJbLGE6fFQv9zC+RzT2TZhpP5cumetB6YW8exgG8z+DnB\/tHe5H4XVQ3TQ+3TgamqrtO+JmGMpmH7RQKq33ZfJPwf9NX9bZHII0PRAlSh\/oG\/PhSOljNhm3PWXVndJBiVyFIcyLS3Bb2CpwTozs38xU61D+sGx\/Sg3dvnmWNrt9PiJ+YdHTEr6sr6SqB7Ln7DRvV58D9yifmFYDEN8sTlgyhC7q9xD\/prOZIzZuySuyR1jRq7yA\/nSQ78u7ntTqcTFSYfviMKz8xdH3ztIABbf7rmabXHRC16I2bFXvTlsMKMl2xo3Sx08lFVz\/g\/UN\/9YfItHUPa6Gp81YcW6tLPN9vJtrtbZ43vF1kYICke2jgs8DkpZ8pnjdmsKsdCEuV7SEdGRnLF+ywacl7\/5xe7ndr\/8EJ\/ADdvxHH\/KTqPVMs2oN00Gkv8xERyME4wybg==","iv":"80123a768cad29ef2fce4c61467d0264","s":"d41720a90c0f8c97"}
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