Retail
December 17, 2019
Shelagh Stoneham is a marketing and branding expert and former CMO of Fortune 500 brands
{"ct":"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","iv":"190de185ffab508db50c68442138ef52","s":"6880842276c916a0"}
Share your thoughts. Click here