Retail
December 17, 2019
Shelagh Stoneham is a marketing and branding expert and former CMO of Fortune 500 brands
{"ct":"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","iv":"5de5e1b21c4dcd192f3e8260262bd55c","s":"a4d9b97d4e640831"}
Share your thoughts. Click here