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April 29, 2026
  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  2. Luxury brands launch crossover ambitions at Milan Design Week
  3. Aman unveils plans for first ranch retreat in Texas Hill Country
  4. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  5. How Four Seasons used technology to navigate COVID and elevate travel
  6. Boss teams up with Ligne Roset for tailored Togo edition
  7. Men spend more on luxury, but shop the same amount as women: report
  8. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  9. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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Luxury Memo special reports

Luxury Outlook 2020 – Luxury Memo special report

December 20, 2019

Eye eye, Captain: Gucci's 2019 holiday campaign. Image courtesy of Gucci Sustainability and exclusivity are just a few of the goals that should be in luxury marketers' sights for 2020. Image courtesy of Gucci

 

By Sarah Jones

Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.

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  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  2. Luxury brands launch crossover ambitions at Milan Design Week
  3. Aman unveils plans for first ranch retreat in Texas Hill Country
  4. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  5. How Four Seasons used technology to navigate COVID and elevate travel
  6. Boss teams up with Ligne Roset for tailored Togo edition
  7. Men spend more on luxury, but shop the same amount as women: report
  8. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  9. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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