Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"9e6ef453abf8be188b3863d92005fd92","s":"8301400bc0b5f0d6"}
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