Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"f7db2bb3c3ea6769b8c3e2a2db4434b4","s":"f12cc520ddf0c04a"}
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