Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"38886428dda094259b3cdb15d305cd12","s":"575dad899c12333e"}
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