Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"d6ad33b6914bc80e62e087493850025e","s":"d3179cb57676fdea"}
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