Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"2a4ec25e9ddd14545a128d204a6c0f63","s":"802da3353d9b353c"}
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