Retail
December 31, 2019
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"d8db83520824b543ac9cb7c57fbc9848","s":"3ff13c9dba0702f9"}
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