Marketing
January 2, 2020
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"68c950417485cf7acc1b5c057e4dec1b","s":"ce42e5d06ccca55b"}
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