Marketing
January 2, 2020
Sky's the limit: Hermès gets the luxury formula right, and will continue to do so in the Twenties. Image credit:Hermès. Illustration by Marc Antoine Mathieu
By Mickey Alam Khan
The urge to resist December punditry was tremendous, but staying silent would mean abdicating responsibility to luxury brands and retailers trying to figure out their strategy for the 2020s.
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","iv":"9d63554302e6c94d25540e6661a3c97a","s":"6db4cf64e801a9f6"}
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