Columns
January 7, 2020
Sheetal Jain is founder/CEO of Luxe Analytics
{"ct":"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","iv":"47af7ae8ea7dd5966f4e3961982765da","s":"f834b4e63880c3d7"}
Share your thoughts. Click here