Columns
January 24, 2020
Authenticity, quality and performance are key to differentiating a brand in this competitive environment. Image credit: Drum, Shutterstock
{"ct":"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","iv":"6c7cdc7eb5756aca5390954b5067f08a","s":"9a5def1ed3700030"}
Share your thoughts. Click here