Columns
January 24, 2020
Authenticity, quality and performance are key to differentiating a brand in this competitive environment. Image credit: Drum, Shutterstock
{"ct":"5++yxGqLBKeCl7wBFgbSIpVUlzyd8H7hdD2fceugXjziU1XmJGZEBXYxlBznu8tUMgSUe0\/dpJCTtTTEIgYIXiCZNegQ0BSzzpwF6iJnf4LwkhzWf6fgZQ+0sLiS1TnchiXGfdFyZIx2omQyj1WTDufQdRD4NK3WICNxcAY+Gf6b9vM0jDwmmd4Plmwp6obJir7bP3fYBCTMVkxtGMwAidHMz6w3wYCRGS3jYwdPQ\/9MNQBZ0nmwh5As2yhWaSFtKcJ5tZVfADhzSI3DpD+Q9ErnTGabN0DxzB6cD5i\/a\/DHMq3I3WOaTdDBbNBBH4gS1lW+c6IbOLzcAb3SFApkcKaFD28x6ilidn1BWlpRgC89LpCFKaAIxiw6r95P6z7LL0iFTfwftC0nr7FemdR\/W8fF\/Tiz\/7y65Q2GfUXh835UA0c3xvt9K0VUC8uJP0ceIErLISgVOQHzs6jTM1lXWi3QG2kVUN+L2ykwsp7\/+sXdmAZ+62TS\/YnLWoFqYIkoXmL7QeZEiATbjvdAFGVoa4xmersHzG9az9qqFNrze6Gzv88mCuXg6nyu6JRIff+ttkGT2lCREoQt8RhkGrIB93O6kCjNfiJyBggVKT+DdJz1GOnAH6KpV\/vM4blVw1dQynJNkUkUA\/3FO4D6J2LQ3Cn1Q\/oCwWYvpARmlYRwaGLD2l7kAA+VQuXB0z4WhmUaZykAAq+XW3IBeq4LeS+YArbeEEtHuYmh3WblFurDXG8pWq4WGPoNlUM+rkpIfVTBzhMHS0q3Ye6wGHtCmfB+5tP8rsRUE0+1jBTpH8srFlr4YAAjWjpvuZrTLI8kvVjIVVqk4nfg2MvzMyUvMpxw1y6FVeBIEkvLzDr9F0KjsXdcGu+MOAIRhNOa7U9EoQmIKuxiN7C8AJfYuY82MDdmJyCPHV3tRuSvNzoAY5\/VgMFM4FM\/T6Q56QGrrzV3a5vu8cFmnasfUMX9AKa84zfP0W2KSsOSYRohntGF10NBCIpUkTzWNTVTSu5mN\/d0VBfgDrbS9VAhFyvYyEuh6ZIk9NrCV7Q2u6TQhecZNWBOiUekcMATNdowu9UjJKiSJeijynNUFWCI073Kvy3Ds66\/Yy57hGbgnuaGa6cWxaTUmaAdGUjo64Y5dZtntj16uCx3d2IMbBr8YaMTHMxIzd5\/3SMxTNUAjnNLtUXi8x4ryJggqxfRuq++mOMYKAW98GLNRdqCW1cGSsJrm7QANZRddJFEDQRj6Gkp2V\/sgmt\/l9it+lcAJXeyiBroyGuzvMm6UPOwtppm9DTX8M\/n\/P5jKFKsNEQEe\/x0sD+oUGj3QxxufWFm+gQfoOole3Ycp08BPXhREF7RBfoFR+KwcBrGW+Ec9nw6IlrnK+EgzZXUyi4nQKaLgZNTZvp2DAf+aQhr\/rZ1WRPoQyUuAup3ugGsLt\/1AmFXgfKkMtR6N2N3oAZgcFjmbDbqYn9SyOIIMuj14XvAacXqLcsaHbAbbVYOvZUVc6D4UCl1fWpM0rNnmYUFAX9TUR+DAcPdrTAoToQoi2yqnFr0BbxRZ3Y9RQLp4\/pDCfG0juLBUgRS0V3uRqrXRsOL7ijcXi6gYR6haZh3TSSYh5WKlAu4WpE3KSUruY5Dx3V79N89b+3HSpEgXvh42gR+fYjFjEsRpXzaRfv2EpWOxm+59+m4ig\/j0ColL6LRVloHygFcdzQLXxRi1X2WNrUA0e2Fd\/Gqq\/TvC6Q+biyD79vbcXJx9i1RawalZ7+uTCHzuy3+UyDzPDFGjSKImWa5PXv4iZ7so526e8nPr0dyGdaX+ShHC2QRX6unG8\/SkUVweygDDKznM5kDdYvpq3YzUDKGPVMHBMG2Hoce1QmarPyj7rkXdTe0Zt7JE+pXO+zLR+l5S\/0voAeqpapRgD\/EweAhtJjs3KS67owcnkR7JWISAWgPFdHbi3hoB55ho7T1F2lI593iDLjdo6gJitIRnzVObjP3MpOzvjbWOyDugKaCfTaQ0JmEib52I0syNz0rshswOADtjhozknrxQGJ35IU8IndDg5rHcwY+9TVRoCd++sowj6vPVpRz1kO1\/ChrskMYN+FUz\/ZduexDAR3aXY7UrojB+L+a6Ap7u7w1fGf9mdavCMGSEAmbB2xzBBZRWNvgpLPu5Xo7PM3BIAZmnAr26ufH5OrEa7ND0Ha3dqOnfihk3b4r+AzgYzdwoqLHmBRx4AbQMRewophPacf5R1YKPHw+5KGs6YHc1sp8p\/7RROgWHbFot4Nz\/cv8FtLv2PE\/R00Ij2CPXdOzfhwgzbpBzjj1JxRCTtMI997HEzM+Zz\/XP97FtYhx5bYh7xLyjoZZ3BDfAs\/GC94E\/7ndKuSF85dCPeNGaoywAXn5ElI6IBIDekfGRMcoVa5xy3HjrNWfIa8c6v+4batS1EXpvWtSW6wcbDv2Tht1QqWFnMkCQd2lBzWuPNFktEjAw9lvPF2d4vy27h8NRa2WQEvmkQPGMd6Bp2ZG3aeizV1hAjAoN8fTyNqanw9CTjcg7c7vqoYjzABHXMeHWoo8rXiCzRRuz33bg3CT3NseLOX2UMtNRuI2olrl8M1wIjD0ve7Ul2lwCBsOV+MTIxcabWkumRekP\/+QaeOA0euDd3cvCw5vLyE3UjiN8OA9BQ+7iWBeJheJbCM0XjEluH9I2Z2jR89CmHdS9SjUvwZACjsgvdVaMHD\/D1p4WC5H0L8aAy+x2sYfm\/1UAHmjiKoKCTuyY7xXskfgtuQITyuWqUvHqDb9+BieUtc9S7uL1Rkfa9L9qlTH2MrYr00yZcwnv20+wUpvA0Rt65BGOr9pDA7K0UCUKKcfU9p1WtLQCFAccXzMUXWo4kJLHF0Rxj8rQyJF2PzplDbQ+kkYCfyPc7Y1Ne+IEqyKqbn1pzCMMXBrPKEL1oH7VYXxKFGq\/Ac6lKq4kMBYW1biZySlFEOoHp4kBSkBnyI1\/uHr0afQR7kCX5B6+CTbKoZ0kHYkCD+3+d6TfUQnXBT5ywV2BRYhB7XXbPSkAWbknguml\/mjqHfRc4i+pn8P5YKlmb+RZNLs7rndXA6FHe+zJnKifbxlLSUTFauYkPH3w7QAAxakY7SSHFj+BNGP+NDe8n12VBSz+yP016NYO9XM6+Kbfwe6\/VU5BMV9bayj8+wCOufvIR3bpAxv3X07x8KfTyoF62hMY3Lhb\/rkO4GzN9r9tPu+anxozJScC9ATcwOmdlfAbcExFgpXCgPp6W79DId84+pf\/22w\/G7xwswRe+IzdpeImqw07KWsPVyoc8fwnDEd6uonyJvPH9mN1nSwAle1Se56RfqSoKbMB7dxm8ixFOTg8cKIUo2erFM1OGsOaKLg8wZiDvR9\/4UWIaAiPzLm1OeQVJzl42X0EzPg8J6XoECvQKWlPDC7O7St\/wOGNVPRIxHUuRPoH7cgUR07ETpNAGpJaQqwq9uGQi4egEBcR\/94Yx6bwrx3w1hIjJNXZp\/rWXk6pkXFOEqXR\/quaHkm4M3JLWOHtleo99RwGlm0QSY2VKAxcOGdl6\/04qSQ7LBMzE17IITdUnS95JTdMHQfSQqYNVXFLVPk9zpJgHDl1tfpNptiFRgZ+zXjBQCRIPoZWpDFVLlvNZUyxyMM3+CYJM41V6HAQYQRuDN\/7rIVTf5B4cIFWwHVNhrmojNEoqfACya04c4gpGuj+el+bk6XzIQl8\/3Ny5H+4D2PuVmfH505O0l5X0yyPPvyyuQayN8G9kK9bGXSp3WwAcHllPMf6GMWnku7w4Q9PxTSXdc+8RmK9Axl49dPZnYk+\/u+uUijJ91ERkC+w0RRLVUe+cWq5MLSslLiDovvs\/zLmZMA6wjlKYUPosw0ilKwVDUKMvsCr1DqALcjz2FuArFw4\/AAfjXZm2fX6jHB2kMuYeHNc3WfwaaET9YkLJPc0VjmIHUbcwZwwS0+j6dUxTm0vpQPfVknZDQ7wyZG4Z+0STQcXt3jSny4eCZB0Np8axDhPTeuUxKlUfh5VGvrjOwD7SYGHdfiKXGsexkHwqH44rLYKa4W9iAkyN1W489upH6b\/rnPh8xlhVkzwhhuu9ENmlktpB0T+Uc60ijudO3VO\/7DdIY83dEqA2FnjtYDamD2TsRFmeJ9ZA+hVL0UvUX9W7HXFhB8yAFNFbD1kB0u4pX+7wMGkAf265j6F+HnbqqFQezSMZdsW43i3JMFwyrQO5k3nX3vE8qyhd9IKhC9H1Oh7\/DitqvjziyJ15FL6F3JUM\/ST+0qBw7\/4ziSoGEvcpzd4RxW2JTcICP2JqD1wxJ1Sa+7UcPlHcXZ7LY2FjXhBSGSsQhho88z22\/Aoh1xzloEKnnx2MoVQ92lCh+8UDaltrKlzgUKxrGNv12h7CVTmyugn9JLjMk2ZiRB5m26cyH8vKI04Zkr0y1BOrHeT3uLb7jUuwMyDrFwzEVRu55UsG8HANo5iH+OIYSv65P9toZY42fiflUCSKjuzFsgI4OHEZNNWbyNQTFCPIPulxZcvzwYw9S9EuNK\/o4DGWA9qikMiZGrc68I0VrXU1CdPJ3ukUBAOg7DKZdV4+C6Gm+Dt4lki0j8MoXMj6K80VT1n5x6cIrz+7EqtrNFxfn96QR49qqA7B3KsE8q29YYMVhuuihCINVnLGD7ly\/0UBGEp24SC2TjSjYY1FYmSSRby9NiJGKkqIbaIhc89opMp6LuxRehJqWSvqXlKA61bxXAR7NIHbPCpPz7HsaDoGaWVUuyvKiJF+h1YyIQYIpfpeU8vniHJTQEQsqxIXB\/8R0phzrPvRiOJHGTZ5zn\/R8KS\/Nxk6l5vjQoxwRoAnXAh5woMOpu3VmDEeuUOORND3EoCYBsJlyRqToj7lhNUYuzY7aTgqwTvQLfVMYI7n168d0TV3ez9cFqD7QrJ6\/PcadXvajdC+DkPVKG9z+nSC9DJXNirrgP2Tt4Da64oXq+30C0OUL+8tCVAY4OwviEktBsvjxupsd15AY7FHiNMeYv1oBG\/N5h+F\/t2J8qUOsyZOCKTSRbmekAvfEnQjQA7PywyfBKkbUEAIhCb+AmHuyosX7sCEOK1AzX\/mI2uvGKtk6Jz45lrZ4kiZ02vVNzOzZcmBtebgwDZU0U1aCHKWx8jNXLzkoSOQJv4KRXE5uER8FjRhIiR\/Zz2G15qFWtFTtmK41sGV8OVpK9YPL3+2KU0mc0K8iv+rg+X4o6aPP7mC6A+wV5Jb7bZSvt\/7WcYgUwWueJ0+HwgmmBabi6fR0twUo6tNZvqwdjkXiO0MjAOsM4Vhh36E00T26yd7vH0rd6XbMUP4kQH+bBl6uMthwE2dGiW45d2gWX1uV3zMm2\/bb2KEPVZSPeDC8QGGReR97S+q8brpwjhmo5rZ0NvMCyImwu\/8B6Y6gPWeg6IAXTFw0m\/s4kC250XqKcAGDxL49+9oBn4e3Q2r1InNeV2gPxfA+udXIWQYMXi88+zkBIQBnN3ztxTLTdak45aNf3c\/WoeWPfHN4lct84js4l0FGMTcxO0s1pk9NydUiTqstMcAamUzzhN5pRYMO5+1ZfufFmD7Z+yFEzEftPwfFUinlzOmy46pBz6f5qz+GYFaKQzZqLf83cX6OhPFJl5kmyPvADjWZt3+qV25cJXO4NzA6sGjuEpijIH7hR4oA0ap+fsG7gzvjm39Jxo+m3ddTQvVHDSCV1UfELtBLRv0XTPecPqtccS37\/cGBqXRzCiEeLsQ+HJGDtg0TZj2LXClGlewKldju5+f2iDCwiTlqLzlZ0l72nz3IlorQUm9+gBiNYHD1AWkxI2j3jNzKvMfrwFhed8XWegkTx8UfNyEBnED+T3NIng57II0bKxDkPEwYVTakr\/jBwssLxGHHEXtvvDJ9c4vxvURaBC1KOdKZK9NQccQqjUXs8zTlVFdtIUv\/kGI3DJjTvJqfl2VgwQdJZQkDa+8\/R3P7sWMyyvwcVp64LFaIyGpz0\/0hgDwWcIwHpCtR6D4F7ZAzQahu2x3t87VUoIqPHwxq\/kT8ejhPf2wM0eZE6iOUqj4lowtZaHGFP8VW9Y5AzWBVf17f3lmt1hVomn59cTPHq9j6oHiUSBnz5bWRGMDDx8dYYjsoL5jaR5MRPAwf+3nPTCLPwqpkkj3mnZclF0eiHsjF2vmfhFXYnIxx7FNLNFcLxpW3xcGKQ5ioFaSkZtwiTbT4PkWAJJm\/11M7v8KIT60xFhrb7ybI2bXFxdSSLWWu3JCZjqvbSKvvEG6nhbwCIgzQt7Tz8uzXf56OFFgLn5GZ6ZKQ+5IC0ltdJGU\/gGGJWIS4kA5Ugm0hRAKXlI57+gd9e7JVUrEcHN93glTD2d5x66ujlxRVAfSsdpvm9W0Eh5JsO9fGgjRxzi4DzrkH1rAc31FVvvePDL1AdTWwf2UVgDStZjy\/nFsz8Cj2JW+1gmYRqTWi1laMe0vHaSj5Mc4qfRpmnUhl5kL4LalawgBCDNbmVUmtIDe2rpmWug3l7Sr8iKuG7rRNWavfxJYqmAhxgZzLGilj+ApMPb8zc\/nJYML5e+FEwUdUdidO6IrLIriftE6TMhPySafjd7Ybdnj6aI02b2s8RmcaZcK3b8IiL7JUljKy8W6S9Go4gvJaTo8QZL8vR4u3XtG\/c6jCipu0pdZ\/w5x666OkV1GHiBr8FNhlB9vjmLPRerVOurwsXfoz8CZCPiXVOSeibCV+0XrznokLq4Knpie5U\/b0bDaVxM1dkF7snCIsrlEvtLsgCm8Lugur8q8T3bBsVCa7uKaCT6q6wplf2llMHUHPHkLu+EzNmOjKmmYjU+Qd\/fz9mS5ef67sdbM94QD8inb+QRt+YMn1kkbtJrmwjg+lPwqetmAqSgbS5XXSru4VXAVQNXdERDTiNq9juyWeZUQZ84Lz618Wh5Yn4lhzTUImYuSoj\/MZLxhpNrhDmExOtnCDEUjvmnnwzsCR3omxBx39DxrmghvIaOwdt4hNLb4uIgjGT\/uZb\/yw3GWjW8TqZQH+1YT3Ox4hC+r9z8Q+5ipHsU++SziBdbmOqaf04nwD72SBtnPh1+SamXmbY\/uOgMIGdTPXDzWdIrIpki0jBnHuOkwVTR+DIhKzVX1lSZAwIt9+S23xD6Iay8bj3ftccEI26EvI1BZmNXX4yyOmkpsbGxlcwFjn\/CkZCGMKRVhGb4bfIzyBjxxl6WPzS92nYQIwUwG+LogTB+916KRq1Z2ILv67o0SD\/aXotvf5ILLTV6dlmzcP7ZV2ijGH72aeQ77vYcvkxaoUjz0S0ijKJGe3ErHHyCaKr5tR71NYSKBbHzORzQveSXFFKd7BpaHtw\/uE3PK8tGefkNSbsL5bqLsO0amrus0kwd0TBaQAGzc2JQxfV38jizYwLKvvtERRKca29WdQBrbGI3EFZFQSvqo4B3QPGXoStBAr0Hy5jLfjKONslS6zaQPGKf2i+LLNQ4QIqCWFX7KK53nVKKIICu8LlFsGvSF\/0BygzeEWgUTGnEoObLxpQ\/SW1SP3PgDoA4AOGGrpArkk4JfmLebhmndjulzzWTQwNGXf8aLPF12hRCd+hzoVKAzYbFpol8PL2a6IGb7OOXRzBqMLyrgQQK\/d6xV+W702xyVpPTYFxcs3u39\/2oUKqglR672r0SeMie0K0fxylxIXlUe\/4Q11edq5gbMMKMmj8KwdE5A73ysUTfAWuOoXdsZJGV\/L9me0ElUjBPQUQxlUnn3JVgREUK5rGWBhYPiFXkAP0VJTp6LRAtUOcYTgHBllSzU+3S7k1RUc8sDzi7Fpinkaw1RuIyFg1ZfTvvRuDCSjxYhO5XUgO\/bJYzIrMq3IACzRO8BJ4iL4qDjgpn5iwjNpJFCxZ7EV8uBy2iM9e2Kg1\/0m7Q5xvkEqciNPwcgMpudoPEGu4noYCOgAH9pmFcbLmBnQjcBBLFB78as+PpCFk3iPKbnGvJARt20sXtWt\/TM3W\/GcVI8T4y7bionW\/OKIPFtUmLyoCSqhLa9\/ps37cS6ODHQQlxMztspMoPqNMcH1eNyN1fonoOG5SdK1Qrb\/l0slvANvYi7ObJmWj45Ieg6tmMWv5lQ0OospoFBXmiqnLNpb5LthC4psMgzwWVuexV7MIrdknh7X27d1iD8GBYeVI1G+h42IbanNP+yhBEP1ujswnAgiCyZiYW\/UVuXBzi5YlGa9FeiRe4YdXDXj4to+vV84sZENwJA+AuN7b3XH+PCJB5nWIMeLd0CwpPeExjvHmcCybZw3IBkgczkblj6c1IfAfjOaxjH+NX8at3oj7wG67MktQ\/EyIsJ4gZvBDWBJmIfeCjr2FtjcgT2f7rZafZWZ5nDwAPiN3L2OhBCeqM6yHD8LexEatwqwTPec2u79xyW6aXpryMhzdJBBcvRD9\/FavtLbhy1v88w8Vpshm2IqkesqK89i2s3Ewd5pk+Iwha09+cxMFYGtsLlL+0mOXW\/9vdr9cX4gz1jzh96ECd3n0gjGBYfslYC9WMkCt2UHJLAC6dL+IghrfCFWOyKXKmx\/dI6INViWOKOY89BipnNSyTTjliFnKQG6a2Tzv5Xociw==","iv":"4bc4b181bf094797f8fd5eebc6259d90","s":"e88d861d860c4056"}
Share your thoughts. Click here