Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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