Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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CrFopsR\/BWH8sAxhY92TyCFXMpkqnixuIKnm1P8eer5ngZFw7llct5DvAynD+fnb44OSP3uaqXOmqFudqqKKPnp5wnaH8T7jLKWuOdrU2yAGcFMoh4u6Miyb00TTRVjP\/9OL16NahzKUmJOgzlON+UZUQvgz+kERq20J9mLpRyXWflAQ+6o9SrVnY5fN42ov5fuSuVal9Q+DBVA92R+QWFa6KNopzwOcNxI2JFJGFKLUrli8OA+kL4a5HYc0AmfdALQTvZsxzmHgarhPy+2VPL4L5Tcefi4a\/2m7x8XU1+1qt4ZgvQaVia0nVDXQkMPbQm0iKiLw0Eb6CxpMywOeEkrJ0+rIdWpaQFUMeQNPBxrd9duAt1R3c42jJSNKb5PE5jCssm8Tkm9BT5KpmJF5NIRc\/3srU16a5yuQXTbmljp2eB3UgfjPbjZhHyGjEIJz9NIENMkydQQsjdjAimRj\/+zDOD\/fztjNHywwNqtl\/3D7WiSDgWNL+85FMEjfJyM+GERxUL+UkOTIVFRyh9GkBlqb9KJ6wtl\/x75dGg8xO2BwsFo8L8WJBOPh0AKkqhG7il2QlZPG4exA7+zF2wMXC\/pz4T8K8l\/UCf07ybnWren2C5nl9WiPQZwXDpWfwFEV2XwLvTTpGUxRNaJiVe5UlJQkUJLo2RnGBaOXzzKqHBV8yP2rZBWZtt8S72dg+597tuVPqRfM2vUTUc\/pe3HF7SGdVY3TrUSQCeEEnRsXqJjsVYj03bmgzeRnY7dX2NJdYq5sxgHsthjDlrw4cTwfIN0xEuNSD77+ygPTqZKpgUWmrzTOnR5Drvf3rM9NZdpepj+S91dc61O0j\/xeTApis9YnlDzo77VrAfW0\/5iMQk14S4JcjSkXLaT\/rGuB3a3UcS3eUT0eKw5NosY2AyFtn4ZWaqbyCmGoGzjIC8QSErciFM4GOhUKC4VTgU6OmJZObNw1ZSjZCwwytXfDMbapjPfAUgy+qH80rq5EMEwQ1IF0GBPD+sPDtb0P5XZZd4SaDfr908k8eLvE54Wbp918Ck0Y8VRjPTYjhgZ8EdM9L1VFX4\/tioyIoSW7trsHeRRvymqh9qwCidy5Zlc2yqRMaNQYi+MeDzYNR2FWPUp0fDBdENdSC+GFb2kkxizGmmfk2cszHgmHy+RV9fPARS8WTxlSi+SZJYuPL2tYoEFuqqAMm1QWbF3OjWhwRKWjjNypFob5P9TtE4772RSskG+FmEg7g1SPLPuIh8yhxn3WeASePJCdSJpMt4i1UfGj\/XqYU4DwmyD9toNCRp3lWwMAmQoTd86J4Z1ASEGksqKGeiJFcsDXNkaLLfVQL5vuHnYJd5uFrb1DclvaZXBCxfqOX6+Si9+fhvoRBtERhQXL3uqmLLAx6Akz0DaZtwurtFA2k9CHZVywWs42upnvbG+y4Vmdj8\/DD\/7UffWQbaeyuejkWVa89Mu3l72zSBl5JTy+kp4Q0yq+xu2JnAS+yOhFtJkVIS87h7PQQ\/dcJ3+wmhCGMUSzpjtljnS9Sqjlto6WbQGzuYJzGQ269158LRDeTYpRZALBoCXSFMjuUxOa3F4KQN+u6YrxToNHR1f8wfzaV4+Fv7hxnuL95bPuQkSXAavOV3LsH5uyQlsejNK3mJqx2+Y7i0agfw83GqNFO0YcCtTvMIH971RxQMMUg11nxDrOc\/6Ibxg76qED5\/0Ea4bpYVMUjCf9h1sYXmAlNl3CGn\/9vEdjs3C7QKNirrcNZV+XV2vTFSuI6+A8nV\/ksl2EiI2aY9FSoSKtiMlW3WcrTEor8M5igOJRgYYGesciXdfz\/QkuA9vEcZ5kmRbZmpf8XwA2bytEfVK\/8Gs1\/Ao1LTgl0HDRSA4PnYKDgCQfxiBb6Uiy0HYdC21+Q5Rpn1NpsxtgTgg8s9FkGy83ljylM3Cb5IrLLPAGapRj+tAYfFvO2rhpSroruRapeIv57JSYbS20Vwz7vaubR4oqOHAOIM2KMDHX4vCYozvSr0LlA+KAP2ACALwuImskl0+TNoLY1CtwQMQf3FrLyNbeFwz8OppMjPP0yjcAhtPRRhwVtqrXanX74S6Smqqy0VyCvNnP3tQkjZP4jzHYDrQjjQkT39I8yNGTEaooq+TARGFT+c6sN3J3uyExyZDNWgTn72urgugOq4MpE8QOcD2kNLk++dxxL9SmVRVnHBrmWAvujtFpVixRkrgYF2B8ECE7SsPaYmZIcfykE8U0md9zQbrPPX6bqodyo1A5qgpjbmiw\/Ovmi+RYCpoeKFhm\/AtAdsAHaqO8j7zwgUxQw6i45cn4P0W1djEMAcmAHyCki85SC+zQIGvvvcSgmFXk+5C2sNWJ0ENBPQLTcSgJq3fNSX6F8+O+i7apX7NOGGttqfDlTxW1CBZkDreSr+MqG61mJ2FylDo7qp0t\/0\/LjDupOVc8xr7MC1S+UKgKfuk7OzAaBjcLH64+Rnb0Z08IvAda7hzQdQvf2HZ7tFps5Gn4F1aI2zrpVAW54hgv81SIg5dfI2urvX1lTDM3pOn4TBn99li2rdXINrTbY4ixbiUiKx7yTsoJS\/kGTZNlXuLOVSZcZc6HwWMQ+toSUGcPcOQtq0pK8y38eNBm\/Z7QmhH34V\/VQm3QrBUS9FDbl0VcUX0kOoXurIxWQbv\/qCDnDATKajLXinz6T7\/hPHgHNBMYTI0IodsYcCWrbE2EZ2+X6TPdfILVKlB2gV\/m+k32kzHFQk4cj+gRcL6rtKiXVIKfNtK34LQm7\/Al3NB446ZuZl+Rd8kr2TcPX\/goHi8JMe8Gf6gefHVERBzyssfIwxg68J2HLcG9d6qEolo7SvgNNw0vc+uOA+DX8m3w0y2n026G3GcGUVu8KxUeqXbawQwfpgpBxqO9Dw\/YNh8GuFO+X11iJdzM0jYoDhNwJK5kqwqvYTh8VKKmOaretvnQRUHaORwrMzWCr6Onnp1t5vBp8UJeGC+SPIbVBqya\/q+fbRVjiFlnht08UF1LeibMUB1RFRGmmQ3kT5Z8HvTxFlKtVuGy5uD\/e1KDm3hToGSRd8iCb4LhO1HB\/Ol1xmpWnvnoSahlG7yallULEFMGyPaPSSyI0EyrtYlqHEovk+Cx+urtzNL7nN6ty+MzBJkgUJwtC9ryMbJn8tPsNtekJe94Em1am4FmQAfBm6En2oFEdJUZ86PrToAK8sTmVAV+whjypR4ZT6UuZ6JxRTcbUNjzhmFPCKeH+m\/bDc4rvQW47zSCR\/I4k9gSV8BOl4Z3eHciRk9iCQKlrvngpU6vsfO\/6xRlh3BqTlW\/Eon4QC4HukEukRbawxSSFDZ+jZo7Cau9gIejNtEJGoXNYjdyRJrIIdEeb1Cx\/\/oQVJNIUjIQTWBI2\/f5MyNeAOieFEbg9daXVLveImQYTbffDVU9h4ZrCnQGaHZBpNUAo6YPtEN1tE02QpOxBTRnlleK845qH13N+npSutbWjp8fe68tsYcxOHm36dbpmaaOoEO3Rs9o5Zgf0BYwbrFt6XkNmsZ\/Y6d7yCgHEpWOpGqHLmDxKYmdUhZqFfds\/\/EBuyGiQUcEDhZq9n97UgFLUG8cb2vpkDiOx6uon9\/RLE3M\/z0gAf8vU8kJ8v7BaR8cIjMSdn2ewDsZNM+hXufFU9dJD0JSzHrb\/Agct6Z2KlTX\/v1ku7h5D0O066JULRqoTqE4cOWoL7s2KCdIwKq9H0qHyISv07eqxFs34O6+RMaHojTNs7uLeSz\/wxwcE6ua+xagrSqqrqKbOy6\/pxFSgOU\/bgVx2HioM6vWjOPDLRf0gk+DV9yiW+TFfVEbkjhXpRoaLuXfghj1PxqwhNeFZkA8\/9BGLx\/uw9HzTapNfHG7CbFh981AQ85IS\/68oK9nVi9IQ04Em8lKHv28XSZ0rGOW1kZt7d\/WmZP4kPLo4iYdMxSiVxTxHJXpoM9iU92iW2r7t67QunjKraoRl2uAaRauf2dY3js91iwetus8ofG1vsxyg20SfNYMF0PJae43oD+UYS3rSQ6IVGYjC+ij8kADE0VRS1o0KHbgxivLj0IH051OnH45SXjQVBGBAeb8X+1HnyQiVJGjeMfYtU6WUK75LZ3zNyrrJhXVY9i1d8XUowi9SoGn7aJjIIgUEsnFDnABLYLgGlhaGGp7pdxL8wIuzeGSKSKVCiD6FXZJYwkwVPUtQx+x6zo10sRLBFrNnmYeVauBBJcm0YiQR1pQH9Rln1WtL1SeGOmvprB1x0BQTQgpQ03MZnadcBrwi54rfIo+Tg9w+sndYWz2wycZW6IX0JHmB13qCr5j3FrRo\/bjBMIhGCCeXly0p34iaSdeWudLCa50AXxUAl8UWFYSsjVeQBrGlFVWZCFkI+7lyme87MWc0NEGlxKN7QCHecP65187glpiFAG05EMaVaBI3r4BpYA+qzgLIQxtAEcQPq3ZWO+ZAjlCcXi9qUFx97lXkR4WA+qlcbMDgip0DTgfFxRPR5hN0uw9bAkxx8TgjGlivb4+aZt4YJzHJSXVPkvT8C16hbUct2eZtqOz1LdVad+SYI8CcwEYhgnZ35yRWtMY5sNtmG2t61l8DQWNiRfs5y23GZpQzWz\/IClPRn9Dudum4LdesuFgEHFHRB3itdFOAaiAucruJN0EwvAsC2ovlqM02fTj5nq5WECOp689X2xxBE12P8ulcEIGRub6VHn2q\/8GxupOmmCfu1DyaLzV7T5bxwOgWTFa8CGD9QMG1aVXtVTIK\/buxzJSgKg+cqM1JfeyR79VGPBz92a1+zwxPACLK2p1bU8ndVLcqr00P4fA5JfPIImh4cPc0UJ3YYzYsNoms5xEE1ogMVfN9pkYTC0N144+YMbDFdcSNDRFguHoPLnCdlwSls2ktesb8baclf60yR72lk0QgDKGFnb4eyrINv9Uz+o3DBrSTeVdFWDpcfKQvbW0TZhgq8L0B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