Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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Z6affxRK+GV4lukbk06R6VhuMkMA9qH5nL18Kt6uT1mW2Kiyoto9oFGopf7tLHR9yx9m\/GM6oeSLA6VsvvwO\/7kFO2Yhttf2Lrk4O1+J3SBHlC6VJZrVd9VeMSXEhCB46oFyY3RhQliaF1fT8r1g\/nY+HzENnK+H4Nm\/fOLy2mKKmjVc1ummQljnWZNaUEHjTt66+UOPEmV1JyeIAtwNb2OcQSh\/QDU3KjCCXqU2NworgMcQUpZKVhWKOED7Kx7I89nsGkrbUzXzTrwwn0Aa2z75lBqXG+UbDYZ+EOQ\/TFeMgMIz17eiebwN5Mcd4kpvyA0wQsom6wpqOI8afWYuvGxXaL0ZEdsVmafl5V6TQbctvUnLNb8b4jA9pR8u935JpXv7soFTzz2YK220vZOIAcHmdyYy\/dgK6FsHQGpJsq26sYQRvNnicIiEtIePeDING9szylPi6QYzkn+ZXku4wNJ9+J6Bnq30SmnQAqV5C\/jveXclIfq9lvJl1MJl2h3\/cyTaRwyp1USs883\/DL4Q\/apZW1fsfN1P80QYom941TaRixD7iXO6sB1X\/eD5jiDwtK+B4GrYPurijvl8aHR62KG1f5cOGnTJ3mpLRqf9ClC7FGh0yHg1vb6oNogF9owvVoDztgJn04rTnUHlOTV5E+3gmiJiAbdu\/8JP+zocH\/K4vbHdmyg7K0SdLZaXipVENVkKPvZ9rwpTuiMWT6wlE1BwzKwWIuBA3WZj1i1AtkuXva2alEwv\/M6LowU1+77n4100i2Gbju0\/Q7wwcR3R8rREeFs0eovml7D3FDKkjJcdKwDtxil6WQUmXWUWMtE85FBJviRW+7SGj4PVu9vrxExgnAVlkROvZms1mYA0N0lQDAEXXNkJiZ3V7RQv6jz+WdoVzjK4Be7Vils2a4HTTV3WNDGpeGh82x0j6o8E6piHQVFGhGqhnMhRPuGRiEU19IR4Q7Z6zOBLGD1Gxkk8PFaiAXptGu4okQrkE0PLQ86Mg7LW0eseXhNm+JT+GPpUau3u25hdVMH2FsAYbusqZk\/9Jo3SN0KADmMOGz5zxhAXbhy4gx+lSyLWbsJF+RB2XgnzcOnOl1UnjqZExXF\/rtUwydIlp3IYNyw2Qgk3LmLnL61M\/uEcUtd1i0uZiV0s3+nXVVJJvaccO0V64WnxxHdi59Xi0rxAEr+593\/GxhZE84rxgPRsC4mT8Chr3QOiwScQXpuIKam9feJZtrqdSs8jYxhskej1HQMxvfMNNpkPFXf4AaWf+ozcW2gB4qESaJcx0Eira0lc0yNh3UX3oaYSXmHOO7rSsBkESrVX7qcJN930EwDU5amdLPBOpTyZtdyfwQ8BOH2DFvJtGEP4h1OC\/tL6JwP\/unlqY4BAwXz4N4YflVnYHyY0VzW7MA\/HjpP9YQmlkBK\/l6EFBI6GbdB9tEKszgaFv95OtOgOS3iVMQXoSPrY4RGEYuoDjvE4BImGcm5MDNYyLry5DAXhIDNS2g6uTQ3X\/xKpSI7L0JDrCVsrVdDa4+e4xv65RJ7kWLPPhBPOgROxGpvltDSgygEUuvHE3vrs6PZSDtVsHvGUJw0MWUSgtXfUhQKEtA7dq56yu3zy0V+UYAyG49\/eeNnxYs9dVNfC4ERT10W6gVKasd2CqBVz133C\/0wIdfGcRnYdYJ1C+0NR4kYEy\/\/MM+FveDr9yISmHgAazlqX0hpoDVMRLKxlZr8Y7dFjQdIWiZhYF9odRbwweiQ7DByAFZqKJfds7l8QTkJ75WzoqFfnXygbqeIt\/GjcJKZi1C90xP4CruAfmt78Ph96C9WqZtMBLlO7AOTHzKUDemTFVMKlnWw0TKb3\/B06ebU5s9jnY2YdFSB+poKOsILAfjiVqfZEzepWSdq4XJSu8jZDXQUcIbRppnSckpEogHlvnPKv0KHKYmHWDXjCmhaeJ9UhDL1nirMAqTh4xTyCJZSNPUmyF0XbIQLJ6ovWyeA07p6yvc15MVEZ8Sdtp0Ldsp0kYTJw72SEAPDmFQCaTD2mL7BaDE7Ptivlfh+8lLukDcaBHinPoGF9dctcSY47S1ng7+7VjqQN7PYT8N1qLiI\/upEY7E6poPX69AUsfVPfGcEaWIvP8a4svpuWYVwbyV+WKGTu9V\/ocZt4nKL6S4AMOUiO46CjOR\/VeQsYHvTsdCwnYvlF7wo0YfLKVnxq+I3NbW+nYtBjRdcxYS4QAqhmtxhPowfsqUdUccmkG6COemCInWxhi3dQTl5P0Nqitf7lC\/DRcpONivd+i2lPUiQ\/2Nh9OIXBSsHSZY+unZWWSBT\/1xcbfwyvDmWWrx3H+Zv0orvWMAq8zldg6Vq+QRLAn1qo8Uc6cEQ+fYZagUNGluaWr89PqzFq0WpTDKoq42v3c1+G3ILzFvLctvnnjN6brTsikSSyEASPc7rVUQ69MCSh9fhTbwUCrV5vxNwkaRm\/Qx3iUgSYkYR4FzB05KZWHsXcxYuJyyEIZOu0X9eZSFN1Y7ReqCdW1lWroz52WPBCJghaGcat1zwQwLuqV\/urt4JUVb189D38l4Uo3LEiBUogWm7BXDYJwlrs561b+ofNvuyXh7V3NDZnHpND2\/sBRzrw6MvbBB0YtUfJ+mHp73RiJXSPnzRghMg+pVamrydZWknpr1PSgIv\/h3odS3p2JsTFV6wxxEQFepZhNUoey2GvO658mMF8kOCfg7gyKw+0InrQHR+Ur5\/tac6JvLxswwHkBtzsnP77lkiDl5a\/8o\/GUdHtD8IywFPRszClNwwB5Pwpgv30JmV+OWk0MfOp32L1swVaZsH3VOp3ivEso7XrqoZpITH7sr9S8NiuJ1plW0u5dms+5DXvmsvMAXXy8EjA\/t5aTulYzKGildsqrSgwR2M1S\/4fHn63hgNy3ylXc7nP2G1SIBNbImBMx40fqKFqpQBcUKZSCK+IbxFAlTJ2bTfl8TIMfeuOnb9E11jakfshTXAM4Fob9DOpeXk2vQmAElLIUpAoV7N+xDmNVmd\/EFUgI6l84NQriSpyJvlhnw++hBlBg8WBD7KotljIR+2kjg4lgi\/btkjXylVaEGXFdjbwpCXU6x9OoZQotLAtRqLDSiI5ebn\/775WJiE19A75h3mVeQhbSCO8y4z8LW2gVSa8Rfpvo5vpkwIyHfNvQv8Qo62jtvKS3VxINHl\/hQJh9O\/rtlxK+mSJvZwr7dafajLecP4EivdElSArejMcKVI3epGtTMihu0knKWu7ZZipO3qIgI4fOG8yjHnaqo2OHj4zFbpDLCoQJ5boNQ2glOfnyls4liguD4Ccg0k9iON4LLzP\/lFEFbNOWbKkm5CNsP5W1G2rK15vTJTj+Fn4LNTvS67E115yeHRFwG+U8CYvXNn0Gac8X7Brw5YSk3e0FTPSIJg+7NN\/lBdIumQ19+2OPZcO99jgpjaUa6ZsEMLa3qOwnjNi7smvuFvry95OlnXiT12kqUsiuxxQdPcqvaRWsQ2ujsWREyQtZ215t1WSHpxVB78EX1yeT99JNxC1iFX+HD7zdaBwz11cbgcjaewgtioP0\/+yd877Ma2ndCtR2M\/0GQhDqsg3Bs7\/ZYQ0KpDPt42rLsZu\/SGqGJqP01KuuZkuC6fxX2rcM\/KUsfiEiBWVxP7h17GIyiTsveGeJPL6kb89MdcHzUFD5HkstcFpdu+s+jJTzpM3h7hoRjxbzKZXL11+U3el8z8C57ss471SJxjTmRtsWLe1aIBVceTED97ZUJQPbiUE3vcm2i+bF418pbauFWF8kgTxQzgc\/5E6lSIBPGQMjq1VpnSYfm6vduked+Ey\/NUfMwqQJdIcBYCszSNUCF99NAHoXbbU1R7LgqjhChXr+Iyl2Qx0B8UKgg2yE+EHUGbRbvzInPMJ+hv8\/SqJNJ6PNV7VHwdhXwHkaGi8qB9dFj+vw0kPgz4gvuM3nvqjLoKaF04FTBvyiGPItM2baJB7mBQSmt+EftafnWdapGhRmoDZk0HWW7IuitPF\/SChZqCLFLj168GUoQm2Le++IaAuL3fsQoUf2XZ8o+ZxK28VUjON9bQnzMNlP8owx83PHl+MSeR2TXr2qzvhT5nnElvqk7yUOaRZjHzH2rPIibRA58GBTFl19KFNjvk01un+sBCaZexQ+TwcHqRAV8ZulVLK\/BW83v31SPCNUKa5or7HooiUkQQNHF51djZPeuVLHBR+wFZVPRH\/YnU2huckR6rrJxemAe0q6Tzv+p68TjvKN+yUT3qS87BqFH5MryfstFKSIcK4ZGvPk+SukPyg05wYz69XAh7ln1tqrMoeRwDQiZLCczEqvKr89NdIy3jhpaR5oRus\/Eh54sgNLsNI+vt2Dbfcpypv1sJOgZi3DeUnIjKmDEt3FY3k4uJiDcZrW\/hfD8EmQNdcnzDkGBKdh7hWfhUEPvePpEtjSmUF1\/CSMz69nQI3ejHWy5utlPkV+MNCVk94dGlLiYy+B6QI9BvqrcCxij6WjM9j2n4BRSpcaY2kxOYzOZTeCrExyuU0DBWEfW+zwc15SppexKY1D2D4bQqTSykw+ZquFnrrL2w0OoeHOJU0G9F7qctfshsa9f0ezXjEuU6knrGcIltUGNamMRG6\/Z7XIOPauJCJqathXoAaoTABVKKts3P+lwooMucFL0Pxk3NZ5aKYZN5Br6haf9sPFx+OaK711iCPiIrfUKSqM9KuF1nlP5nfqNLS5DAoDuEGPtBl6FYMIvn3IOSj+kkAhclz8DO616sxjdUYv2kkNkBhtiDS6H3UDy52zqw0sRY\/7Y5iGSOpHNNfiT\/ibVOAyNGR4cI0Golic5ORNoHXG3Av+wTyqnQ9Bqj6U\/PMNfAn2cQPhnSsTCzgm7YyZIElu8+qekdvI8E+Ls66aMM44p+P7sk0oZMu45BrZ0ZiArg+XqW6Vdo\/BK8A5kRo4Xf69+o4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