Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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","iv":"9aff060dbd85a6cf692b14b757612fb0","s":"19b3202bc3f43716"}
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