Marketing
January 29, 2020
Louis Vuitton spring/summer 2020 menswear campaign. Image credit: Louis Vuitton
By Sarah Jones
French fashion house Louis Vuitton has grown its value by 15 percent in the last year to $53.4 billion, courtesy of its innovative, contemporary consumer engagement tactics.
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","iv":"2fde7d38f2dca8917dcccb5a68fa6e82","s":"4e0e4d89618abb7b"}
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