Research
February 6, 2020
China's wealth is reflected in the proliferation of cities of glass and steel, such as Chongqing, with a rapidly urbanizing population. Image courtesy of Reuter Communications
By Dianna Dilworth
Luxury brands that want to appeal to affluent Chinese consumers over the next decade will need to be tech savvy, deliver Chinese-focused messaging and understand the evolving tastes of sophisticated Chinese consumers.
{"ct":"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","iv":"7f6bf4f10a5aa0132043546668381bce","s":"58b5e3c933778a09"}
Share your thoughts. Click here