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Research

China’s affluent consumers redefining the meaning of luxury

February 6, 2020

China's wealth is reflected in the proliferation of cities of glass and steel, such as Chongqing, with a rapidly urbanizing population. Image courtesy of Reuter Communications China's wealth is reflected in the proliferation of cities of glass and steel, such as Chongqing, with a rapidly urbanizing population. Image courtesy of Reuter Communications

 

By Dianna Dilworth

Luxury brands that want to appeal to affluent Chinese consumers over the next decade will need to be tech savvy, deliver Chinese-focused messaging and understand the evolving tastes of sophisticated Chinese consumers.

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  1. David Yurman selects finalists for inaugural $50K design grant
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  3. Armani faces $4M fine from Italian Competition Authority
  4. Qatar Airways, Art Basel kick off partnership in Doha
  5. Aston Martin loops Breitling in as global watch partner
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Champagne Telmont earns Regenerative Organic certification
  9. What real-time branding means for luxury brands
  10. Top 10 luxury branding efforts of Q2
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