Research
February 6, 2020
China's wealth is reflected in the proliferation of cities of glass and steel, such as Chongqing, with a rapidly urbanizing population. Image courtesy of Reuter Communications
By Dianna Dilworth
Luxury brands that want to appeal to affluent Chinese consumers over the next decade will need to be tech savvy, deliver Chinese-focused messaging and understand the evolving tastes of sophisticated Chinese consumers.
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","iv":"9f2ef73bc16877e8a17d1c4a624218e9","s":"d42caeb31367e60c"}
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