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April 19, 2024
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Nonprofits

Gucci pitches in to help Lion’s Share fund raise $100M to protect biodiversity and nature

February 6, 2020

Gucci is committing to contribute 0.5 percent of its media spend each time an animal is featured in the brand's ads. Image courtesy of The Lion's Share Fund and Gucci Gucci is committing to contribute 0.5 percent of its media spend each time an animal is featured in the brand's ads. Image courtesy of The Lion's Share Fund and Gucci

 

By Luxury Daily News Service

Long a supporter of philanthropic causes, Italian fashion giant Gucci is participating in The Lion’s Share fund to help preserve and protect biodiversity and nature, while tackling the climate-change crisis around the world.

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