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Food and beverage

LVMH’s Hennessy Cognac signs deal to become official spirits partner of NBA

February 10, 2020

France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy

 

By Mickey Alam Khan

LVMH’s Hennessy has signed a multiyear deal to make the Cognac brand the official spirit of the National Basketball Association and its affiliate franchises.

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