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March 22, 2023
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Food and beverage

LVMH’s Hennessy Cognac signs deal to become official spirits partner of NBA

February 10, 2020

France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy

 

By Mickey Alam Khan

LVMH’s Hennessy has signed a multiyear deal to make the Cognac brand the official spirit of the National Basketball Association and its affiliate franchises.

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  1. Redfin expands Premier service nationwide
  2. 60pc of consumers cite clarity on natural, lab-grown diamond differences after in-store visit: report
  3. Coty takes aim at outdated definitions of beauty in new campaign
  4. Kering: Share price as reflection of brand synergies
  5. Jaeger-LeCoultre preserves history with 'In The Making' program
  6. Luxury’s new direction as markets and consumers evolve
  7. New Saks, Inspirato partnership offers curated travel perks to luxury clientele
  8. 'Valentino Unboxing' upends retail model with 'phygital' activation
  9. Dior goes for gold with flashy J'adore campaign
  10. Hermès returns to Doha with latest heritage-themed exhibition
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