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Feb. 27, 2026
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Apparel and accessories

Gucci debuts #accidentalinfluencer digital project for Gucci Tennis 1977 sneaker

February 10, 2020

Gucci's #accidentalinfluencer campaign for its reissued and reimagined Gucci Tennis 1977 sneaker. Image courtesy of Gucci Gucci's #accidentalinfluencer campaign for its reissued and reimagined Gucci Tennis 1977 sneaker. Image courtesy of Gucci

 

By Luxury Daily News Service

Italian fashion label Gucci has introduced the #accidentalinfluencer project as a playful take on the notion of imitation and replication for its reissued and reimagined Gucci Tennis 1977 sneaker.

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