Research
February 21, 2020
Understanding the returns behavior of customers is key to turn a pain point into an opportunity to retain loyalty. Image credit: Returnly
By Dianna Dilworth
There are six different types of shoppers who do online returns, and understanding these personas can help luxury marketers better interact with customers.
{"ct":"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","iv":"79c8fcb850c1eedc684335ec0486ed39","s":"135bd78da14b2a10"}
Share your thoughts. Click here