Research
February 21, 2020
Understanding the returns behavior of customers is key to turn a pain point into an opportunity to retain loyalty. Image credit: Returnly
By Dianna Dilworth
There are six different types of shoppers who do online returns, and understanding these personas can help luxury marketers better interact with customers.
{"ct":"dqoaPWkLmGm1fajwXQa3P8BX+5hOF5SsUCfP388thCtBKOGmwoQKb460mDzUaDn8DNQ4FI+2BqSpoUf4+YKQ7i7RxWjjY48+qLZVARxNJ\/5jSArC9iMuDQ7ETMyYnpix+FeCR4HjLayu6d9YdwjmFKbGilInUBWsS+zEj5tZWiIBTxrtrBEEFQuwKtMcJaRpcP3wjgy2\/kTlvBsYkWZxLkmyC5qp3rV+4OwTzIyvwbff\/hJ2xjNaFKLS570iomkFwWAytdcHN1GP1fXjbxiTERDCRMevYjbUlZm3515pJJtA6HW8QdqkxzE5imakMBf0dZm3GM7KsF8UPT9Dg9unOrZEd5S1R\/U2NWqGB\/JNwy8DY\/27Ureav67hlyOxzN1j5cUVHJL1SVNhN1UTsSM65+sowcgPS+tgUxZMWGcN4y32eT434s2yqd2F2xKPchlXBEWMs5zu2Md4uWSjEFFXAaSuyjXIO1EjxwhUsnwUYRGtanjCmUhCFPKKGWWq01IJOyRaiQ56t+np8WD+gPtRLRSlbIGRkr1SJbjOUwvw5Q1+kbGZjRV+ESfNg7W7T2z\/g19XbjFlDtjSJSnEGIfF26W01CUwjmcPBqjYs+lfcTrPpHj+jk4FmRixIMfc+4PGjub\/SRD3Xq6MMpta5gPxx4MqqXMN9fODro4NL\/N\/fUOKMrmD1N86WO3UA8hopedB0N72eXqVqFGrjzx+nFyPVgBur1EIOTSFstbYO+\/vc6CeSzr2pLkTkxSLGZTWVxcBHTihctheEiuq44P59iAMZc8qHIui5BHTFM5YdLJUo9k8X0InRkQ6Sl+OzmZq0pqYfHu2qO0ad3YALUvlSALhlrnbXkGnRl4O2LaTx6ilHeRhh4HfuhOCcjVPlLGf+4+50WDI0mbRJE+P1LNtL7txjYVyPY9sqiPsxeHzbC2OgK\/At7Qf9uUh51lFC\/DGFxYYQGOLFi+HdBWwPtFSL7YsxBfFf1X8aRAQEBjEUKQ5G6y1fP8\/Rxkybzya+fYcNRO7Cgpo6iLEkhffUD6Q42kI1\/qWPiDq9aG+ksgjwLUSbqfgYu3Sc1jMCvWEodNCFZ6Sr3iSLrvap5qiNqZywWhQ+xSo+MZ9fX8BpBTMQuIHe6puPc54v9KZCtSRzbXn6t1jOj5pcO5Fxu4841eOSP0S7cKQM2de\/q23g2B2WHKdp7rD1wSnWWq\/kGfSBgWa1gJePpKSf1cjyt63\/Xw7ZTyyaRiwLBlorcNd53vGEc95JBarHH+MYUscLSNDZmLAg8GPmGfmuhlBxGvQKLyqRDwrN8N\/t2eSfM0mB1bc0HfmVzhzkv6tmcVav2Jysdjobe5wLJ6hH0E5iWk4WrSUgFaUBZ6MDjMVItap5osglVfKgMeByzayiFeVXS8M0ZgZuimhbk1sMJuZ8E0t\/Om+d4CcRAN+xcA7kYQfplESpJN\/XptzrxvE2sJLuoVW2QG71OLqwBSVtnyEHRbYQknHX5oiWAGoX1rdWtt6wWyZVEJAKRGwpZyMaA19VVBCvh9H\/q5eEFpHYXjJHywH87RHTmFLiU+g3QBbr+53\/WibIWXOC\/XiZJPt82A1DndUOVOT7IJbVtDuSjbAQSQpg4jc9fr\/MqP92x\/Z51V7I2vln6lEz\/BzhpmvfmRCGaq6wL5d0G2jBjq8VuRF\/4w1NtEStGV4ZSxVdjEdSQYMoT7OIE66H0y83jStiJkcSym+72oSE4hJaXNPcj\/v6WoOkAuhpwlD\/i0cdpA+gbk4SdGsO7ItnFKOng2D1cqrwj2rWAmocU8q6Js\/KD3K9lbHwUq\/05Woe\/ZJKVXHoNiXPlGGwJdQYolRKh+iNbQPudK9xOLJgE\/I4wcCLZbigP4Hw8gMVygACMZhZh4hsfRoLfzWYC8jJqpKIB89wpCcth7hEwe81Ewo\/obNqyP8tB5D205iAg74niwTsHaZJAK7yVcklURZasY42VsDu7uAYapPOs2YWX3OWi78+viB11ACWj2wqSAaBAnraNsPQcIfKM7iuMce5vlRC7\/s0IFhDWGDNNOAWFilsHZxlP0sSHtNidVIbpY0zUE4EFKg+7s9pAeEV3Q0uz5j7R1yy3V+hTsV83BcY6Mo9+tMvhYdCfJHQXdcybDH5PPMj1BUbBxkP+1\/jeKjHzzKIt9yDAXdkQXqbmT32EbLjIukFfZiptY\/U7t7Kv2zNR\/\/NfK9dEOc8HNiMcgtGrrI4S11HZFKL1jrRS7467vZifKtnXbZ2yZCqpY8eXZ4uFxY+Ne8wO6k4mDOEPVQW7KAJ4l9RrDNHLA5s4Mn8hsAJGIGJ0WHl9EjSXn5rwoQ59L\/RFP6ASIeUdeMcXuQ1e0CbOxQsuI4jFyKCKW3FJnRBe7KihkVkE22C56J87NQbnOwU8CyfSerxk9G8hv\/92HqfN6X0bJZnfCuyDEQSRtKmUUoos5vUcxTorRqGn85ax1u64zakE+jMTBd8SK5HLuUatK4NvOnPy3cGpE08P\/bwjVjb+C8f2VpzGTMqCb4bCSnkQY\/5XQhZKspjEaK\/3c2W78M95OhvWm05K+MQJ3l+ETcKMCRTg8Z0SBK3YiqDYlHnWXkGXeBm8Hx\/2++gPFgwiTLkypzx5si72ScQCO64d2ItC9o\/EUV+PN5WivG0RPQYk6MhliX9UCF2gDEk0+16zbAop10vlB5XMM+UM2jTBTgEY1vBxKjhvfqeZY7E7VygusyVz3vBPzlY8Rnp8Lm6xF124TKSsgUPL\/+\/HV6VfQ+hTHNi+SAi\/7S9Gck\/1LVWgpF\/UI0oZ27tihvWFM4y46NGNl3FpkH2c4Nb8C24bo0pXPooUsznZXUHiQMwfx42Uor3J2Rf65qZDaSXAkSZRzW4gKiITfgMmJTeGmzkHjWSdslwT9hlLJ4IaEeMugFxEh8slj2mibLUGmxVuVHeXLRAlBEubLjiFanW4xFZagWwxi3KokIglulkbrQ\/HwzEbQW6TiUiOjjKmaqNy7M1n3UwmZFeac1UIpyRRo\/SSP9lAPpgYHLcCfl5pNsQ7Cst67tRDUBl9tLotFp\/ZrX8\/zJl+cVhhgFjnsHOowAaw6kyycqrpm+FmdmnidyeuiNr++3lCHpKl6AuMQ76z\/Ennve+s5PPkb2Hh485Bu8Pk3\/DqSPF0svn3cBqaelQzdpLDzlpztrMf0k5rmLSOQEJZduHxlS6nqgdKIR0FiNGMtZXkT6B+aVUuh0CctAdm1LN1wi5iu7vHTh67NoaPfiMXafCvuYK4VrvWsz16OxHH6eFvrt5OMlRXuLhJXW6u7Qm7ygipYuCiB9Tj4sMaFTHb5ZnSHR2k309VyfbJCGOhMrUJu6l+7k+wUoWf9yzBU2LOAm0t0didNvFYd6hpGW2SOSJ69aFkuZkfs1XtVEpUS3ek6jrRR4YAKy0ibyWejX+YkPIYtSzCYP1STWHCp2cuweyVBwLonBbCPDF54\/OFumm2IngwH5lg61QRWChIq4l4CANlKcFyL95AOLPkLwnL6x4bunuCJgjDMYNX6hy1TBiBllOerKNWeYGfEMEDWTkR6KGe4jnI4vUg05YqMzWvDEev1XczqE5DRU8\/\/dWSso+YSF6obVc7utHPV3K++VW+lLXYxG153ccz8tleS3Lfl5\/FJSUArYsRYlbQXHWvU9dRy4KIIOxdKXh+SQxqCGl8lOJqQZhdzxQjIHKVFCkFgByH+VhU9TI2qRpzEezdqase7d21N6LNDuHZs7rIyodmlx+H4TFtR2pftIaWod4HdjESWK5aXSF7DMKmXCKqDVNnKFDknqdc5gnxNbtdzKe5PJhfcMseeNDAAeIb0j8\/E7gwuZfEoY9akP4042xtNHy4rlkhG1wMJNtFDykmVRg9vnVcRunquGMSgj9lbdDAZhZpX\/Ly2zCE1JZmtQl5srZvJyngiK5TQbNHtLzjpqgVWQhM6wEMxHFos4A5EFAEOfEiriEBOMB0lVqB2TTVjJe6EkCpe1wsJ3u2TYfjb3seuHLrRQ8MflDE5R3iv9mA+PnHI5w14Qx2U5DWYvdm\/V\/w5aiYGFalRbsoUqkqLdCIcIom2StBicJWDkIRVoe023k0ER80+YmY2OR3Wb+N6Nv+\/t1x+0Ss0UW+q6ZXlTz3SBBJtfv3FkBJUoWoBsKVXisgKTmbSidGRPUaIgoaYX1Ek5Zz3rkOViqo7D+pTk2PMIz047WNdnxL88Pbj374ro3NF+Rui57BhVVqNC63vH4ty8ZBWiFXN8sdzjya+Cz78GvHiYHPzcKI+QMxA0u18U7YhJYiUHIYfoDwDjLMyDbvsXqnrbmr+EL0TPzsyB0RwDDCy44WGq+SyS\/nsEGWvtZvzbuJ5MWefcSIwkMIJxJMzFFg0m3JB5\/vU58sVflUUXN\/b0yV+uE7BFQBK8SnKjDEcCf9F03IVg93yjtSDkzU3almi57qZlOslzB6Ti\/o1SdsfPrzPscLblcBr2JoWTd55yakvKgTFEwMnK+ONsniSsg1NGY4v9KimiwZnFaYqwW52\/wApWY5k6by8nwlW3ZbzX7Hh327TJ\/8ygvZPtY\/tORjz9rQAz\/54jhiHNyae6iGprB6mDi2asJZfUWc0vmt\/y0vPpjxtgQKTCqU7\/oMjLxHcN1N9Yaczau8pzpWpXhM+uF0NccZsZoN0EDfipy4EAHoXV9Qp\/X+uLL9TvdHgVqpvl0m6xRVcvCsI9hUhkkiyyillE72RkqmqqBD06a3KC2D4qH0aXttxF\/WiBtvU9X7+x957PXcXmrEIuosOK3+CAMjYVmbc+cM6tIJCwVA3JjgaTCVTWkV4RYC8Fr6ne4UUTH39zLKwTNTsMfQmSoet1pT39ejFvMI1kVgGkRCEpkoOcmVz0tZlEUe\/FDJi7RJ75u3kOdSgNgW6\/kX8Ie8UCnCeMtfCUUJ\/ghuYactSnl78xhI1boGJE9B1ywLPR0qUVaY9wMaRHb92rqE3+R50OdAyZQwRk4JIZ2JEx9Fpce+B+aD+TLQK1njT6cv1a0rvRG4F07DDb2A==","iv":"e2f0d38ecc098f009e2b380dc7e8f20b","s":"fb638402a2d6b103"}
Share your thoughts. Click here